Product Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Collaborate with Product Management to introduce new courses to the market.

• Convert analyses of the target audience and labor market into positioning, value propositions, and launch packages for Marketing and Education Consulting.

• Create clear, customer-centric messaging foundations for all courses across various channels.

• Craft messaging aimed at prospective participants, as well as representatives from employment agencies and job centers.

• Keep an eye on competitors and demand, providing market insights to influence product development.

• Establish a central repository for product data, serving as a single source of truth.

• Enhance the product data repository to support the website, course portals, Sales, and Marketing efforts.

• Collaborate with IT, Product Management, and Operations to define processes, responsibilities, and quality standards for product content.

• Design and implement AI-driven workflows for managing product data and refining, reviewing, and optimizing copy.

• Create scalable, consistent, and funding-compliant content workflows, ensuring clear human review steps are defined.

• Provide requirements for future content or product information systems and assist in their implementation.

• Assess the impact of product presentation and messaging on conversion rates, optimizing strategies based on data.

• Report directly to the Head of Marketing, maintaining close collaboration with Product Management and Operations.

⛳️ Requirements

• Several years of experience in Product Marketing, Product Management, or a similar role at the intersection of Product, Marketing, and Data.

• Experience in optimizing copy with a focus on conversion.

• Ability to organize product information, model data flows, and establish scalable processes.

• Practical experience with AI tools and automation technologies.

• Familiarity with agent-based workflows, prompt design, and no-code/low-code tools is advantageous.

• Background in product data management, CMS or PIM systems, and data governance.

• Strong customer orientation with the capability to convert audience needs into clear positioning and content guidelines.

• Analytical mindset, comfortable working with funnel and conversion data.

• Ability to lead initiatives independently across teams.

• Proficiency in written and spoken German.

• Experience in the education or continuing education sector, particularly with publicly funded training (AZAV, education vouchers), is a significant advantage.

🏝️ Benefits

• 100% remote work from anywhere in Germany.

• IT equipment is provided.

• Additional gross monthly allowance of €50.

• Option to work remotely from another EU country for up to 6 weeks each year.

• 30 days of vacation.

• Support for career planning and professional development.

• Membership to Wellhub, offering digital tools and local fitness opportunities.

• Flat hierarchies, an informal first-name culture, and regular team gatherings.

• Company pension scheme.

• Childcare allowance.

• Corporate Benefits including discounts and exclusive offers.

• Meaningful work with opportunities for professional advancement.