Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of core positioning, category framing, and message hierarchy across ideal customer profiles (ICPs) and personas.

• Keep documentation of ICPs and personas up to date and accessible.

• Oversee messaging for new product and feature rollouts, including internal sales launches.

• Implement a structured win/loss interview program with quarterly reports.

• Maintain up-to-date battlecards and track competitor positioning, pricing, and product developments.

• Lead competitive counter-positioning efforts.

• Craft the core pitch narrative, demo storyline, and objection-handling framework.

• Develop messaging materials for onboarding new representatives.

• Hold regular weekly meetings with Sales leadership.

• Assist with competitive and enterprise deals, including requests for proposals (RFPs), security and technical evaluations, and displacement strategies.

• Shape Improvado's narrative for recognition by Gartner, Forrester, and other category influencers.

• Provide structured market and buyer insights to inform product prioritization.

• Evaluate success through competitive win rates, opportunity conversion rates, new-rep time-to-first-deal metrics, enablement adoption, win/loss cadence, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mix of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management within a data product.

• Proficiency in marketing data and measurement categories, including attribution models, incrementality testing, marketing mix modeling (MMM), data governance and taxonomy, data warehouses, and ETL/ELT processes.

• Experience with B2B SaaS targeting marketing or data buyers.

• Established profile in marketing analytics, martech, measurement, customer data platforms (CDP), business intelligence (BI), and data infrastructure vendors.

• Proven track record of effective positioning, successful battlecards, and a consistent win/loss program.

• Writing skills that substantiate claims with evidence for discerning technical buyers.

• Ability to collaborate closely with Sales through regular meetings, deal reviews, and live calls.

• Proficient in English (speaking, writing, and reading).

• Willingness to operate in EST-PST time zones.

• Nice to have: practical experience with SQL, dbt, or BI tools.

• Nice to have: experience marketing AI capabilities without exaggeration.

• Nice to have: experience in analyst relations.

• Nice to have: background in agency-side or enterprise branding.

• Nice to have: industry knowledge in pharma and healthcare, financial services, retail and eCommerce, or gaming.

🏝️ Benefits

• 20 days of paid time off (PTO) annually.

• Observance of US holidays and additional days off.

• Reimbursement for professional development.

• Remote-first working environment.