Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of core positioning, category framing, and message hierarchy tailored for Ideal Customer Profiles (ICPs) and personas.

• Develop comprehensive documentation for ICPs and personas that is actively utilized.

• Manage the messaging strategy for new product and feature launches, including internal communication for the sales team.

• Implement a structured win/loss interview program with quarterly reporting.

• Keep battlecards updated and relevant.

• Track competitor positioning, pricing strategies, and product developments to inform counter-positioning tactics.

• Lead the creation of the core pitch narrative, demo storyline, and framework for handling objections.

• Design messaging materials for onboarding new representatives.

• Maintain a regular weekly schedule with Sales leadership.

• Offer direct assistance on competitive and enterprise deals, including Requests for Proposals (RFPs), security assessments, technical evaluations, and strategies for displacement.

• Shape Improvado's narrative for Gartner, Forrester, and category influencers.

• Provide structured market and buyer insights to guide product prioritization.

• Assess success through metrics such as competitive win rates, opportunity conversion rates, new representative time-to-first-deal, field adoption, win/loss review cadence, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mix of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management specifically in a data product environment.

• Strong understanding of marketing data and measurement categories: attribution models, incrementality testing, marketing mix modeling (MMM), data governance and taxonomy, as well as warehouses and ETL/ELT processes — including awareness of their limitations.

• Proven experience with B2B SaaS solutions targeted at marketing or data purchasers.

• Reference profile should include marketing analytics, marketing technology (martech), measurement, customer data platforms (CDP), business intelligence (BI), and data infrastructure vendors.

• Demonstrated history of delivering impactful work, including positioning that has influenced website content and pitch strategies, as well as battlecards that are actively utilized by representatives, and a win/loss program that has proven sustainable beyond its initial phases.

• Proficient writing skills that resonate with skeptical technical buyers — focusing on claims supported by evidence rather than excessive adjectives.

• Comfort in collaborating closely with Sales: participating in weekly meetings, deal evaluations, live calls, and receiving direct feedback.

• Preferred: hands-on experience with SQL, dbt, or BI tools, sufficient to validate claims independently.

• Experience in marketing AI capabilities without exaggeration.

• Background in analyst relations.

• Experience on the agency side or within an enterprise brand.

• In-depth knowledge of specific verticals such as pharmaceuticals and healthcare, financial services, retail and eCommerce, or gaming.

• Proficient in English (speaking, writing, reading).

• Availability to work within EST-PST time zones.

🏝️ Benefits

• Remote-first work environment.

• Strong product/market fit: a marketing data product aimed at US-based enterprises.

• 20 days of paid time off (PTO) annually.

• Observance of US holidays and additional days off.

• Reimbursement for professional development opportunities.