Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of core positioning, category framing, and messaging hierarchy across Ideal Customer Profiles (ICPs) and personas.

• Maintain documentation for ICPs and personas that is utilized by the organization.

• Manage the messaging layer and internal rollout for new product and feature launches.

• Conduct a structured win/loss interview program with quarterly summaries.

• Keep living battlecards up to date and track competitor positioning, pricing, and product developments.

• Drive counter-positioning strategies against competitors.

• Own the essential pitch narrative, demo storyline, and framework for handling objections.

• Create messaging components for onboarding new representatives.

• Establish a consistent weekly meeting rhythm with Sales leadership.

• Provide direct assistance on competitive and enterprise deals, including RFPs, security and technical assessments, and displacement strategies.

• Develop Improvado's narrative for Gartner, Forrester, and category influencers.

• Supply structured market and buyer insights for product prioritization.

• Measure success through competitive win rates, opportunity stage conversion, new-rep time-to-first-deal, enablement adoption, win/loss cadence, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable blend of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management focused on a data product.

• Proficiency in marketing data and measurement categories, including attribution models, incrementality testing, Marketing Mix Modeling (MMM), data governance and taxonomy, warehouses, and ETL/ELT processes.

• Experience in B2B SaaS targeted at marketing or data buyers.

• Ideal profile includes experience with marketing analytics, martech, measurement, Customer Data Platforms (CDP), Business Intelligence (BI), and data-infrastructure vendors.

• Evidence of successful projects, such as positioning that transformed the website and pitch, battlecards utilized by sales representatives, and a sustained win/loss program.

• Ability to articulate claims supported by evidence for discerning technical buyers.

• Comfortable working closely with Sales through weekly meetings, deal reviews, live calls, and direct feedback.

• Fluent in English, both written and spoken.

• Available to work within EST-PST time zones.

• Nice to have: practical experience with SQL, dbt, or BI tools.

• Nice to have: experience in marketing AI capabilities without exaggeration.

• Nice to have: experience in analyst relations.

• Nice to have: background on the agency side or within enterprise brands.

• Nice to have: vertical expertise in pharma and healthcare, financial services, retail and eCommerce, or gaming.

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) per year.

• Observance of US holidays and additional days off.

• Professional development reimbursement.