Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of core positioning, category framing, and messaging hierarchy for various ICPs and personas.

• Develop documentation for ICPs and personas that is actively utilized.

• Manage the messaging layer for new product and feature launches, including internal rollouts to ensure sales readiness.

• Execute a structured win/loss interview program with quarterly reviews.

• Keep updated battlecards and oversee competitor positioning, pricing, and product developments.

• Lead counter-positioning initiatives against competitors.

• Own the primary pitch narrative, demo storyline, and framework for handling objections.

• Create messaging components for onboarding new representatives.

• Maintain a regular weekly schedule with Sales leadership.

• Provide direct assistance on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement strategies.

• Shape Improvado’s narrative for Gartner, Forrester, and other category influencers.

• Convey structured market and buyer insights back into product prioritization.

• Assess success through metrics such as competitive win rates, opportunity stage conversions, new-rep time-to-first-deal, field adoption of enablement assets, win/loss cadence, and quarterly message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mix of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management focused on data products.

• Proficiency in marketing data and measurement categories: attribution models, incrementality testing, MMM, data governance and taxonomy, data warehouses, and ETL/ELT — including an honest assessment of their weaknesses.

• Experience with B2B SaaS products sold to marketing or data-focused buyers.

• Reference profile should include marketing analytics, martech, measurement, CDPs, BI, and data infrastructure vendors.

• Evidence of delivered work, such as positioning that has transformed the website and pitch, battlecards that representatives actually utilize, and a win/loss program that has continued beyond the second quarter.

• Proficient writing that resonates with a skeptical technical audience — focusing on claims backed by evidence rather than excessive adjectives.

• Comfort in close collaboration with Sales through weekly meetings, deal reviews, live calls, and direct feedback.

• Preferred: hands-on skills with SQL, dbt, or BI, sufficient to validate claims independently.

• Experience in marketing AI capabilities without exaggeration.

• Background in analyst relations.

• Experience on the agency-side or with enterprise brands.

• Specialized knowledge in sectors such as pharma and healthcare, financial services, retail and eCommerce, or gaming.

• Proficient in English (speaking, writing, and reading).

• Willingness to operate within EST-PST time zones.

🏝️ Benefits

• Remote-first work environment.

• Strong product/market fit: a marketing data product tailored for US-based enterprises.

• 20 days of paid time off (PTO) annually.

• Observance of US holidays and additional days off.

• Reimbursement for professional development opportunities.