Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of core positioning, category framing, and message hierarchy across Ideal Customer Profiles (ICPs) and personas.

• Develop comprehensive documentation for ICPs and personas.

• Manage the messaging layer for new product and feature launches, including internal rollouts that empower the field to sell them.

• Implement a structured win/loss interview program with quarterly reports.

• Maintain up-to-date battlecards.

• Track competitor positioning, pricing, and product developments to drive counter-positioning efforts.

• Craft the core pitch narrative, demo storyline, and framework for handling objections.

• Create messaging components for onboarding new representatives.

• Keep a weekly schedule with Sales leadership.

• Offer direct support for competitive and enterprise deals, including RFPs, security assessments, technical evaluations, and displacement strategies.

• Develop Improvado's narrative for Gartner, Forrester, and other category influencers.

• Provide structured market and buyer insights to inform product prioritization.

• Enhance competitive win rates, opportunity stage conversions, new representative time-to-first-deal, field adoption of enablement assets, win/loss cadence, and message consistency.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mixture of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management related to a data product.

• Strong knowledge of marketing data and measurement, including attribution models, incrementality testing, marketing mix modeling (MMM), data governance and taxonomy, data warehouses, and ETL/ELT processes.

• Experience with B2B SaaS targeting marketing or data buyers.

• Reference profile includes marketing analytics, martech, measurement, customer data platforms (CDP), business intelligence (BI), and data-infrastructure vendors.

• Demonstrated track record of completed projects, including positioning that transformed the website and pitch, battlecards utilized by sales representatives, and a consistent win/loss program.

• Writing that substantiates claims with evidence for discerning technical buyers.

• Ability to work closely with Sales through weekly meetings, deal reviews, live calls, and direct feedback.

• Experience in marketing AI capabilities without exaggeration.

• Nice to have: practical knowledge of SQL, dbt, or BI tools.

• Nice to have: experience in analyst relations.

• Nice to have: background on the agency side or with enterprise brands.

• Nice to have: specialized knowledge in sectors such as pharmaceuticals and healthcare, financial services, retail and eCommerce, or gaming.

• Proficiency in English (speaking, writing, and reading).

• Availability to work within EST-PST time zones.

🏝️ Benefits

• Remote-first working environment.

• 20 working days of paid time off (PTO) annually.

• Observance of US holidays along with additional days off.

• Reimbursement for professional development expenses.