Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of positioning, category framing, and message hierarchy tailored to ICPs and personas.

• Develop and maintain comprehensive ICP and persona documentation.

• Manage messaging for new product and feature launches, including internal rollout for field empowerment.

• Establish a systematic win/loss interview program with quarterly updates.

• Keep updated battlecards and track competitor positioning, pricing, and product developments.

• Lead counter-positioning efforts against competitors.

• Create the foundational pitch narrative, demo storyline, and objection-handling framework.

• Generate messaging components for onboarding new representatives.

• Maintain a regular weekly schedule with Sales leadership.

• Assist with competitive and enterprise deals, encompassing RFPs, security and technical evaluations, and displacement strategies.

• Formulate Improvado's narrative for Gartner, Forrester, and other category influencers.

• Provide structured market and buyer insights to influence product prioritization.

• Evaluate success based on competitive win rates, opportunity stage conversion, new-rep time-to-first-deal, field adoption, win/loss cadence, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mix of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management related to a data product.

• Proficiency in marketing data and measurement categories: attribution models, incrementality testing, MMM, data governance and taxonomy, data warehouses and ETL/ELT.

• Experience in B2B SaaS targeted at marketing or data buyers.

• Relevant profile experience in marketing analytics, martech, measurement, CDPs, BI, or data infrastructure vendors.

• Evidence of completed projects, including positioning that transformed the website and pitch, battlecards utilized by representatives, and an ongoing win/loss program.

• Writing that substantiates claims with evidence for discerning technical buyers.

• Ability to collaborate closely with Sales through weekly meetings, deal reviews, live calls, and direct feedback.

• Proficient in English (speaking, writing, reading).

• Willingness to work across EST and PST time zones.

• Nice to have: hands-on experience with SQL, dbt, or BI.

• Nice to have: experience in marketing AI capabilities without exaggeration.

• Nice to have: experience in analyst relations.

• Nice to have: background on the agency side or with enterprise brands.

• Nice to have: in-depth knowledge in sectors such as pharma and healthcare, financial services, retail and eCommerce, or gaming.

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) annually.

• Observance of US holidays and additional days off.

• Reimbursement for professional development.