Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of core positioning, category framing, and message hierarchy across Ideal Customer Profiles (ICPs) and personas.

• Maintain comprehensive documentation for ICPs and personas that is easily accessible.

• Manage messaging for new product and feature launches, including internal rollout for the sales team.

• Conduct a structured win/loss interview program with quarterly summaries.

• Keep updated battlecards and track competitor positioning, pricing, and product developments.

• Lead counter-positioning strategies against competitors.

• Own the primary pitch narrative, demo storyline, and framework for handling objections.

• Create messaging components for onboarding new representatives.

• Establish a consistent weekly meeting schedule with Sales leadership.

• Assist in competitive and enterprise deals, including Requests for Proposals (RFPs), security and technical evaluations, and displacement strategies.

• Shape Improvado’s narrative for Gartner, Forrester, and influential category experts.

• Provide structured market and buyer insights to inform product prioritization.

• Assess success through metrics such as competitive win rates, opportunity stage conversion, new-rep time-to-first-deal, field adoption, win/loss cadence, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a suitable combination of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management in a data product context.

• Strong understanding of marketing data and measurement, including attribution models, incrementality testing, Marketing Mix Modeling (MMM), data governance and taxonomy, data warehouses, and ETL/ELT processes.

• Experience in B2B SaaS targeting marketing or data buyers.

• Reference-profile experience with marketing analytics, martech, measurement, Customer Data Platforms (CDP), Business Intelligence (BI), or data infrastructure vendors.

• Demonstrated history of successful product marketing efforts, including positioning, battlecards, and a sustained win/loss program.

• Skilled in crafting claims and supporting evidence for technically skeptical buyers.

• Comfortable collaborating closely with Sales through weekly meetings, deal reviews, live calls, and direct feedback.

• Proficient in English (speaking, writing, reading).

• Willingness to work within EST-PST time zones.

• Nice to have: practical experience with SQL, dbt, or BI.

• Nice to have: experience promoting AI capabilities without exaggeration.

• Nice to have: experience in analyst relations.

• Nice to have: background on the agency side or with enterprise brands.

• Nice to have: in-depth knowledge in sectors such as pharmaceuticals and healthcare, financial services, retail and eCommerce, or gaming.

🏝️ Benefits

• Remote-first work environment.

• 20 working days of paid time off (PTO) annually.

• Observance of US holidays and additional days off.

• Reimbursement for professional development expenses.