Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of core positioning, category framing, and messaging hierarchy across Ideal Customer Profiles (ICPs) and personas.

• Develop and maintain comprehensive documentation for ICPs and personas.

• Manage the messaging framework and facilitate the internal launch of new products and features.

• Implement a structured win/loss interview program with quarterly updates.

• Keep battlecards updated and track competitor positioning, pricing strategies, and product movements.

• Lead counter-positioning initiatives against competitors.

• Craft the primary pitch narrative, demo storyline, and framework for handling objections.

• Create messaging materials for onboarding new representatives.

• Maintain a regular weekly schedule with Sales leadership.

• Assist in competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement strategies.

• Develop Improvado’s narrative for Gartner, Forrester, and other category influencers.

• Provide structured market and buyer insights to inform product prioritization.

• Evaluate success through metrics such as competitive win rates, opportunity conversion rates, new-rep time-to-first-deal, enablement adoption, win/loss frequency, and message consistency audits.

⛳️ Requirements

• 4 to 8 years of experience in product marketing, or a comparable mix of product marketing with marketing analytics, marketing or data operations, sales engineering, analytics consulting, or product management related to a data product.

• Proficiency in marketing data and measurement, including attribution models, incrementality testing, Marketing Mix Modeling (MMM), data governance and taxonomy, data warehouses, and ETL/ELT processes.

• Experience in B2B SaaS targeting marketing or data buyers.

• Relevant background includes marketing analytics, martech, measurement, Customer Data Platforms (CDP), Business Intelligence (BI), and data infrastructure vendors.

• Demonstrated record of delivered work, including positioning updates, effective battlecards, and an ongoing win/loss program.

• Ability to produce writing suitable for skeptical technical buyers, supported by factual claims and evidence.

• Comfortable working closely with Sales through regular meetings, deal reviews, live calls, and receiving direct feedback.

• Proficient in English, encompassing speaking, writing, and reading skills.

• Willingness to work across EST-PST time zones.

• Nice to have: hands-on experience with SQL, dbt, or Business Intelligence tools.

• Nice to have: experience in marketing AI capabilities without exaggeration.

• Nice to have: experience in analyst relations.

• Nice to have: background on the agency side or with enterprise brands.

• Nice to have: industry expertise in pharma and healthcare, financial services, retail and eCommerce, or gaming.

🏝️ Benefits

• Remote-first working environment.

• Strong product/market fit: a marketing data product designed for US-based enterprises.

• 20 days of paid time off (PTO) each year.

• Observance of US holidays and additional days off.

• Reimbursement for professional development.