Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Acquire a comprehensive understanding of product value propositions related to market participation, battery management, and demand-side response.

• Develop product positioning, messaging, and competitive battlecards.

• Work in collaboration with product managers on industry analysis, market trends, and identifying opportunities.

• Create product collateral, case studies, thought leadership pieces, blogs, web content, advertorials, email campaigns, and customer success narratives.

• Establish customer advocacy programs and convert technical capabilities into business advantages.

• Oversee product promotion through LinkedIn and online trade publications.

• Collaborate on integrated marketing campaigns and email marketing segmented by industry, persona, and product offerings.

• Plan and carry out product launch events.

• Lead the planning and execution of U.S. marketing events, industry conferences, and webinars.

• Manage the company’s presence at industry events, including researching events, identifying attendees, securing speaking and exhibition slots, and generating media coverage.

• Represent the company at significant U.S. industry events and cultivate relationships with potential clients.

• Coordinate with the sales team to optimize event lead generation and follow-up.

• Assess and report on event ROI and overall effectiveness.

⛳️ Requirements

• A minimum of 5 years of product marketing experience within the energy sector.

• Proven understanding of energy markets, battery storage systems, and demand response technologies.

• Exceptional writing and communication skills with the ability to simplify complex technical concepts.

• Experience in formulating marketing strategies for B2B technology products.

• A demonstrated history of successful product launches and marketing campaigns.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Self-motivated individual with a proactive attitude.

• Proficiency in MS Office and advanced skills in PowerPoint.

• Ability to work effectively both independently and collaboratively with key team members and the broader organization.

• Highly organized with strong coordination skills.

• Preferred: experience with renewable energy technologies and smart grid solutions.

• Preferred: knowledge of energy trading platforms and forecasting tools.

• Preferred: understanding of utility operations and the regulatory landscape.

• Preferred: experience with marketing automation tools like Pardot, Engagement Studio, HubSpot, or Marketo.

• Preferred: MBA or an advanced degree in a pertinent field.

🏝️ Benefits

• Competitive salary based on experience.

• 30/31 paid days off annually (including holidays).

• 401K plan with a generous employer contribution.

• Paid comprehensive medical insurance coverage.

• Funding for self-development initiatives.

• Paid maternity and paternity leave.

• Opportunity to work from anywhere once a year.