Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop clear and engaging messaging along with value propositions for various products and features.

• Transform product capabilities into distinct narratives that resonate with customers and align with market demands.

• Collaborate with Product, Sales, and Support teams to maintain a consistent positioning strategy.

• Manage product and feature launches from the planning stage through to execution.

• Create and implement tiered go-to-market playbooks.

• Monitor, assess, and report on go-to-market performance metrics.

• Produce and maintain product videos, one-pagers, website content, case studies, and blog posts.

• Assist in integrated marketing campaigns by providing content tailored to specific audiences and personas.

• Develop customer stories and proof points that showcase First Connect’s value proposition.

• Equip customer-facing teams with necessary tools, messaging, and training resources.

• Conduct research on partner needs through interviews and competitive analysis.

⛳️ Requirements

• A minimum of 5 years of B2B product marketing experience, preferably in a start-up setting.

• Experience in the Fintech or Insurtech sectors is advantageous.

• Strong storytelling and copywriting abilities, with a keen sense for clarity, tone, and audience alignment.

• Proven experience in launching products and supporting go-to-market strategies in collaboration with cross-functional teams.

• A solid grasp of the SMB buyer journey.

• Experience in creating content aimed at various personas and stages of the sales funnel.

• Exceptional communication and project management capabilities.

• High emotional intelligence and a demonstrated ability to work collaboratively in a dynamic, high-growth environment.

• Bachelor's degree in marketing, business, or communications is required.

🏝️ Benefits

• A variety of medical plans to select from, along with 100% employer-covered dental; vision plans available for team members and their families.

• 401(k) retirement savings plan.

• Coverage for short- and long-term disability.

• Employer-paid life insurance benefits.

• Flexible Spending Accounts (FSA) for health and dependent care expenses.

• Access to an Employee Assistance Program (EAP).

• Work-from-home equipment supplied by the employer.

• Monthly expense stipend of $85.

• Eligibility for equity compensation.

• Opportunities for training and internal career advancement.

• Flexible Time Off policy.