Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the advocate and authority for the service, target demographic, member requirements, and customer advantages.

• Perform market analysis, evaluate member data, consumer and member insights, industry trends, and competitive information.

• Partner with product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing departments.

• Formulate product positioning and clear, relatable messaging frameworks for both internal and external stakeholders.

• Spearhead go-to-market initiatives for new services, features, and improvements of existing products.

• Generate website content, blog articles, presentations, and tools for sales enablement.

• Keep competitive intelligence analysis current and relevant.

• Develop and manage the product claims library.

• Oversee the key user experience visual library.

• Ensure service demonstrations are current and accurately reflect offerings.

• Produce explainer videos.

⛳️ Requirements

• Over 5 years of experience in product marketing, ideally within the financial sector.

• Demonstrated success in launching products and executing marketing campaigns.

• Exceptional written and verbal communication abilities, with a knack for crafting engaging narratives.

• Strong analytical and problem-solving capabilities.

• A genuine passion for technology and a commitment to creating significant impact.

• Experience in a dynamic, startup-like environment (preferred).

• Familiarity with conducting quick consumer surveys (preferred).

🏝️ Benefits

• Bonus.

• Equity in a rapidly growing company.

• Flexible Paid Time Off (PTO).

• Medical, dental, and vision coverage.

• 401(k) matching.

• Disability coverage.

• Paid parental leave.

• Certification reimbursement program.

• Remote-first culture—work from anywhere in the U.S.