Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement go-to-market strategies, positioning, messaging, packaging, and promotional efforts for SaaS products.

• Foster an understanding of customer requirements, market trends, and the competitive landscape to enhance ICP refinement and quarterly growth strategies.

• Collaborate with sales and marketing leadership to boost pipeline efficiency, win rates, and revenue expansion.

• Work alongside product, sales, and marketing teams to ensure cohesive alignment.

• Spearhead product launches across various cross-functional teams, guaranteeing successful releases and user adoption.

• Create and execute sales enablement strategies to expedite deal velocity and elevate win-rate conversions.

• Perform customer and market research to guide GTM priorities, packaging approaches, and marketing initiatives.

• Conduct competitor analysis for effective positioning and sales support.

• Partner with content and marketing teams to develop case studies, product videos, whitepapers, and blog articles.

• Monitor and evaluate product marketing KPIs to refine strategies and align with organizational objectives.

• Ensure the security, availability, processing integrity, confidentiality, and privacy of company and customer systems and data.

⛳️ Requirements

• Over 5 years of experience in product marketing within an enterprise B2B SaaS company, particularly in Supply Chain Management / Execution or Planning, with a focus on Demand-based Planning being advantageous.

• A proven history of successfully launching and managing a multi-product portfolio while driving pipeline growth.

• Experience in competitive analysis, customer research, and market positioning.

• Strong understanding of enterprise buyer requirements, supply chain technology market dynamics, and familiarity with the SAP ecosystem.

• Exceptional written and verbal communication abilities, capable of translating complex technical concepts into clear, compelling messaging.

• Robust project management skills with the capacity to meet simultaneous and multiple deadlines.

• Proven experience in articulating persona-based differentiated value propositions throughout the buying committee's journey.

• Bachelor’s degree in marketing, business, or a related field (MBA is a plus).

• Must be able to work remotely within the US; candidates from Eastern and Central Time zones are preferred.

• A security-first mindset with a commitment to safeguarding work devices, workspaces, communications, and company/customer data.

🏝️ Benefits

• Flexible work locations.

• Inclusive parental leave policy that supports all parents and careers.

• Health & Voluntary Insurance Options.

• Paid Time Off & Holidays.

• Retirement savings and bonus programs.

• Quarterly employee engagement events.

• Wellness & Mental Health Initiatives.

• Generous Employee Referral Program.

• Fun work environment.