Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish GSI-specific positioning and messaging for data security, privacy, AI governance, and cloud transformation initiatives.

• Collaborate with Partnerships and GSI account teams to formulate mutual value propositions.

• Create comprehensive solution briefs, battlecards, viewpoints, presentations, ebooks, and one-pagers.

• Design and deliver training materials, playbooks, and certification content for GSI sellers and practitioners.

• Assist in co-marketing and demand generation efforts through joint webinars, publications, conference participation, and campaigns.

• Work alongside Cyera’s Partner Marketing team to develop and implement the GSI go-to-market strategy.

• Collect feedback from partners and partner-facing sellers, representing GSI needs in product and marketing roadmap discussions.

• Monitor partner-sourced and partner-influenced pipeline, content utilization, and enablement adoption.

• Report the impact to marketing and partnership leadership.

⛳️ Requirements

• Over 7 years of experience in product marketing, partner marketing, or GTM roles within a B2B SaaS or cybersecurity organization.

• Proven experience marketing to or through GSIs or large consulting/advisory firms.

• Direct understanding of the structure and go-to-market strategies of firms such as Accenture, PwC, and Deloitte.

• Knowledge of advisory, implementation, and managed-services practices, including their development, staffing, and sales.

• Capability to convert technical product features like data security, data governance, and cloud security into narratives suited for partners and buyers.

• Experience in creating enablement content, including battlecards, playbooks, pitch decks, and certification programs.

• Genuine utilization of AI tools for research, content creation, and enablement tasks.

• A hands-on individual contributor who can write, create, and present effectively.

• Strong written and verbal communication skills.

• A collaborative approach to working with Partnerships, Sales, and Field Marketing teams.

• Experience in data security, data privacy, or cloud security is highly advantageous.

🏝️ Benefits

• Opportunity to work remotely, with reimbursement for office setup expenses.

• Unlimited paid time off (PTO).

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Life insurance, along with short- and long-term disability coverage.

• Standard benefits package and equity options.

• Potential for merit-based increases depending on individual or company performance, tenure in the role, and other discretionary considerations.