Product Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the product-led growth narrative for Crop.photo and Evolphin.

• Define how users discover, try, and upgrade within both products.

• Transform product updates and AI features into engaging growth loops.

• Compose and publish high-conversion web pages in Webflow, including CMS collections.

• Collaborate with design to ensure alignment between visuals and copy.

• Plan, develop, and execute product launch campaigns across web, email, in-app, and social media.

• Create positioning, release notes, and customer use cases.

• Convert founder notes, Figma mocks, and prototypes into clear, actionable, conversion-focused content.

• Develop and maintain pitch decks, one-pagers, proposals, and outbound materials.

• Record product demos and explainers using tools like Arcade, Screen Studio, or Loom.

• Emphasize use cases such as scalable PDP asset creation and brand compliance.

• Monitor competitors and industry trends to refine messaging and pinpoint whitespace opportunities.

• Balance refinement and speed to prioritize learning and traction.

• Collaborate closely with the founder and CTO to drive product-led growth.

⛳️ Requirements

• 4–6 years of experience specifically in a Product Marketing Manager role; experience must be solely in product marketing.

• Experience in at least two product-led SaaS or startup environments, preferably within Seed to Series B stage companies.

• Ability to write quickly and clearly, simplifying complex AI features into practical content.

• Proficiency in publishing on Webflow, creating presentations in Figma Slides, and working from Figma mocks.

• Familiarity with PLG tools such as Product Fruits or Arcade demo videos.

• Understanding of ICP pain points, messaging, and conversion strategies.

• Organized, proactive, and comfortable collaborating directly with a founder in a dynamic environment.

• Strong visual sense and design judgment; previous work should align with or surpass the quality seen on www.crop.photo.

• Knowledge of visual production and creative operations requirements for retailers, marketplaces, and post-production teams.

• Sharp, resourceful, and decisive in approach.

• Ability to research competitors, assess market trends, and craft differentiated product messaging.

• Preferred: Experience with B2B SaaS demand generation.

• Preferred: Involvement in LinkedIn content programs and executive thought leadership.

• Preferred: Experience with Reddit marketing and community engagement initiatives.

• Preferred: Knowledge of SEO-driven content strategies.

• Preferred: Familiarity with product-led growth methodologies.

• Preferred: Background in Marketing AI, SaaS, workflow automation, creative operations, or related technology products.

• Submit a link showcasing aesthetic quality and content clarity.

• Provide a 1–2 minute video presenting an idea for generating qualified leads.

🏝️ Benefits

• Join a potential GenAI unicorn from the very beginning.

• Work closely with the founder and leadership to implement successful strategies.

• Contribute to building something significant with support from Evolphin and over 12,000 existing users.

• Engage with an innovative Gen AI platform that creative professionals truly appreciate.

• Help shape the product marketing playbook for brand visual consistency tools.

• Establish yourself as a trailblazer in an emerging product category.

• Receive meaningful equity at an early stage with significant upside potential.