Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create unique value propositions and messaging frameworks across various products, customer segments, and markets.

• Enhance Ideal Customer Profiles (ICPs), buyer personas, and segmentation through CRM data, customer interviews, win/loss analysis, product usage, and competitive intelligence.

• Lead go-to-market and launch strategies for new products, features, and changes in the portfolio.

• Identify target audiences and craft launch narratives while establishing sales enablement and success metrics.

• Develop a structured feedback loop to gather market and customer insights, uncover customer needs, address adoption barriers, and spot market opportunities.

• Convert insights into actionable recommendations for Product and commercial teams.

• Collaborate with RevOps and Commercial Enablement to provide Sales, Account Management, and Customer Success teams with messaging, customer proof, and objection handling techniques.

• Supply evidence and customer insights to inform pricing, packaging, and commercial proposition decisions.

• Work alongside Product, Marketing, and Sales to transform customer and market insights into commercial success, enhanced adoption, and growth.

• Report directly to the Director of Revenue Operations and collaborate with teams in Business Intelligence, Marketing Automation & AI, and Commercial Enablement.

⛳️ Requirements

• Proven experience in SaaS product marketing, with a history of developing positioning and implementing go-to-market strategies.

• Background in digital technology or software, capable of translating complex product functionalities into clear customer benefits.

• Strong commercial insight and comprehension of SaaS pricing models, packaging, and proposition development.

• Practical experience in customer research, win/loss analysis, segmentation, and competitive intelligence.

• Proficient in using CRM data, product analytics, and sales metrics to identify opportunities and assess impact.

• Outstanding communication and storytelling skills, with the capacity to engage both technical and commercial stakeholders.

• Fluency in English (C2).

• Domain knowledge in data privacy, consent, web analytics, martech, or data governance is a plus.

• Experience in marketing to regulated sectors is a plus.

• Experience in multi-brand/portfolio positioning is a plus.

• Experience in end-to-end pricing and packaging projects is a plus.

• Familiarity with DACH and/or Nordic markets is a plus.

• Proficiency in German, French, or a Nordic language is a plus.

• Familiarity with competitive intelligence and conversation intelligence tools such as Klue/Crayon and Gong is a plus.

🏝️ Benefits

• Professional development budget.

• Health insurance.

• Additional benefits.

• Positive and informal work environment.

• Online interview process.