Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Facilitate biweekly training sessions and communications to inform customers and customer-facing teams about newly launched features.

• Lead go-to-market initiatives for new and upgraded products, encompassing sales enablement, marketing campaigns, and the development of promotional materials.

• Perform market research to uncover customer needs, industry trends, and the competitive environment.

• Manage battlecards, ROI tools, and conduct competitive analyses.

• Collect and evaluate customer feedback to pinpoint opportunities for product enhancement and innovation.

• Examine market data to reinforce product positioning and go-to-market strategies.

• Create unique messaging and value propositions tailored for different product lines.

• Identify target audiences and market segments.

• Collaborate with the product team to ensure alignment of product features with market requirements.

• Produce marketing materials, such as product datasheets, case studies, whitepapers, webinars, and presentations.

• Address ad hoc content and support requests from the sales team, including marketing materials, training documents, product demonstrations, and competitive analyses.

• Work closely with product management, sales, and customer success teams to ensure coherence in product strategy and messaging.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 5+ years of experience in product marketing, ideally in the software or healthcare sectors.

• Experience in home care, skilled care, or IDD software is advantageous.

• Solid understanding of marketing principles and product lifecycle management.

• Outstanding written and verbal communication skills, with the ability to create compelling messaging.

• Expertise in market research, data analysis, and competitive analysis.

• Capability to collaborate effectively in a fast-paced, cross-functional setting.

• Familiarity with marketing tools and platforms, including CRM systems, email marketing applications, and analytics tools.

• Analytical mindset with strong problem-solving abilities.

• Detail-oriented and highly organized, capable of managing multiple projects concurrently.

• Creative thinker with a passion for understanding customer needs and providing impactful marketing solutions.

• Team-oriented with excellent interpersonal skills.

• Self-driven, motivated by the success of others.

• Manual dexterity necessary for using desktop computers and peripherals.

• Proficient in utilizing software and email to perform job responsibilities.

🏝️ Benefits

• Competitive salary along with a comprehensive benefits package.

• Full coverage of medical insurance premiums for the employee, including Medical, Dental, and Vision plans.

• 401K plan with attractive company matching.

• Personal time off, sick leave, and public holidays.

• Company-provided laptop and other necessary computer equipment.