Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop and implement go-to-market strategies for key athenaOne initiatives.

• Convert business objectives, customer requirements, and market opportunities into actionable plans and deliverables.

• Collaborate with Product, Marketing, Sales, and other teams to facilitate effective cross-functional GTM execution.

• Align stakeholders on goals, timelines, messaging, and roles.

• Support a continuous athenaOne GTM strategy that fosters ongoing market awareness and demand.

• Transform strategic direction and ambiguous business challenges into organized plans, recommendations, and actions.

• Create messaging, sales presentations, one-pagers, and essential collateral.

• Weave together product narratives from Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product domains into a unified athenaOne story.

• Keep abreast of product innovations within the athenaOne portfolio.

• Ensure portfolio messaging and GTM strategies reflect priority features and capabilities.

• Partner with Sales Enablement and marketing teams to produce commercial resources and initiatives.

• Work alongside Customer Advocacy and CSM teams to craft year-one customer and boomerang narratives.

• Analyze seller feedback, customer and prospect discussions, win/loss insights, competitive intelligence, and commercial performance metrics.

• Conduct focused research and analysis throughout the buyer journey.

• Create feedback loops with Sales and commercial stakeholders.

• Assist in regular commercial performance evaluations and retrospectives.

• Implement triannual release messaging updates across market-facing channels and sales materials.

⛳️ Requirements

• Bachelor's degree in marketing, business, communications, or a related discipline.

• Over 5 years of experience in product marketing.

• Background in healthcare technology.

• Proven experience in developing and executing GTM strategies for intricate B2B products, platforms, or portfolios.

• Outstanding writing and storytelling abilities.

• Capability to distill complex products and concepts into clear, persuasive messaging.

• Strong project management and organizational capabilities.

• Ability to independently advance complex, cross-functional projects.

• Excellent relationship-building and collaboration skills.

• Capacity to influence stakeholders across Product, Sales, Marketing, and other groups.

• Skill in synthesizing customer, market, competitive, and commercial insights into actionable recommendations.

• Demonstrated intellectual curiosity and sound judgment.

• Proven history of posing insightful questions and translating ambiguous directives into concrete results.

• Comfort in a fast-paced work environment.

🏝️ Benefits

• Annual discretionary bonus plan, based on role eligibility.

• Variable compensation plan, subject to role eligibility.

• Equity plans, contingent on role eligibility.

• Comprehensive health and financial benefits.

• Commuter support.

• Employee assistance programs.

• Tuition assistance.

• Employee resource groups.

• Collaborative work environments.

• Flexible work arrangements and digital collaboration tools.

• Company-sponsored book clubs.

• External guest speakers.

• Hackathons.

• A learning-centric company culture.

• Supportive team engagement.

• Inclusive workplace environment.