Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Foster sales growth and platform adoption through effective positioning, engaging content, and sales enablement strategies.

• Oversee project management for cross-functional teams to plan and implement launches of product features, service offerings, and changes to go-to-market strategies.

• Create product release documents, demo scripts, and articles for the knowledge center.

• Monitor the impact of launches, win rates, and the utilization of sales assets to enhance positioning and enablement.

• Uphold Anza’s value proposition while crafting messaging that resonates with various audiences for products and personas.

• Establish and maintain segmentation of customer personas.

• Lead efforts in competitive positioning and stay informed about Anza’s competitive environment.

• Train teams in sales, solutions engineering, marketing, and customer success on product releases, messaging, and key proof points.

• Act as the primary daily contact for sales regarding the demo environment, positioning, and customer proof points.

• Conduct customer interviews to create case studies, testimonials, references, and videos.

• Build and curate a library of customer proof points categorized by vertical, persona, and success metrics.

• Develop webinar presentation content and facilitate prospect and client webinars.

• Coordinate with internal subject-matter experts and client speakers.

• Produce videos for the platform's user knowledge center.

• Serve as the main marketing liaison to the product team.

• Provide guidance on in-platform terminology and UX copy.

• Identify new visual assets needed for websites, marketing materials, emails, social media, and other channels.

⛳️ Requirements

• A bachelor's degree is required.

• 3–5 years of experience in B2B SaaS product marketing, including full ownership of launches or releases.

• Proven experience in leading cross-functional go-to-market teams for product launches or releases.

• Experience in conducting sales and internal training sessions.

• Background in conducting customer interviews.

• Familiarity with moderating and producing webinar content.

• Comprehensive understanding of product marketing best practices and a commitment to keeping abreast of industry trends.

• Excellent collaboration and interpersonal skills.

• Strong organizational capabilities and project management skills.

• An analytical mindset with a comfort level in working with data.

• Proficient in using AI thoughtfully for research, data analysis, process automation, or initial drafts.

• Preferred: 2+ years of experience in the solar or energy storage industry.

• Application necessities: 1 launch or release plan; 1 sales training or enablement asset; 1 messaging or positioning document.

🏝️ Benefits

• Competitive equity program.

• Comprehensive medical, dental, vision, health, life, and disability insurance.

• A robust wellness program.

• 401(k) plan featuring company matching and immediate vesting.

• Assistance for continuing education and professional development.

• Flexible work schedules that are self-managed.

• Self-managed time-off policies.