Product Marketing Manager, AI-Powered Affiliate Platform, iGaming

This is a fully remote position, open to applicants in Poland, +4 more countries.

📋 Description

• Create effective product positioning, identify target audiences, develop buyer personas, and establish unique value propositions.

• Strategize and implement go-to-market plans for new products, features, and updates.

• Enhance market visibility, foster customer engagement, and promote product adoption.

• Provide Sales and Customer Success teams with essential tools such as pitch decks, competitive battlecards, demo guides, product presentations, and ROI calculators.

• Conduct competitor research, track market trends, analyze customer feedback and win/loss data, and deliver actionable insights.

• Generate expert-level content that supports demand generation and enhances customer education.

• Collaborate with teams across Product, Sales, Customer Success, and Growth to drive feature adoption, retention, and expansion opportunities.

• Partner with internal stakeholders to ensure cohesive messaging and alignment between product development and commercial objectives.

• Influence go-to-market strategies and bolster Scaleo's presence in the market.

⛳️ Requirements

• Demonstrated experience in Product Marketing within a well-established B2B SaaS or IT product organization.

• Background as part of a structured product marketing or marketing team in a mature B2B product setting.

• Practical experience in crafting product positioning, messaging, value propositions, and buyer personas.

• Proven track record in developing and executing go-to-market strategies and launching products or features.

• Experience in conducting competitive analysis and market research, translating findings into actionable product marketing strategies.

• Practical experience in creating sales enablement materials, including battlecards, pitch decks, product presentations, and demo documentation.

• Strong background in content strategy, specifically in producing expert-level content for technical or business audiences.

• Capability to convey complex product features clearly and translate technical aspects into compelling business benefits.

• Excellent analytical, communication, and cross-functional collaboration skills.

• Proactive and results-driven mindset with a strong sense of ownership and accountability.

• Nice to have: experience in Affiliate Marketing, AdTech, or iGaming.

• Nice to have: familiarity with affiliate marketing platforms, affiliate tracking software, partner management solutions, AdTech platforms, advertising technology products, or iGaming companies.

• Nice to have: experience in formulating go-to-market strategies for technical B2B products or complex SaaS platforms.

• Nice to have: experience utilizing customer research, win/loss analysis, and product usage insights to enhance positioning and messaging.

• Nice to have: experience in measuring the impact of product marketing initiatives on adoption, engagement, pipeline, and revenue.

• Nice to have: understanding of product-led growth strategies and SaaS business models.

🏝️ Benefits

• Regular annual salary evaluations.

• Flexible paid vacation and sick leave policies.

• Company-sponsored learning and development opportunities.

• A supportive, results-focused, and collaborative team culture.

• Opportunities to connect, collaborate, and celebrate successes during team events.

• A product-oriented environment dedicated to building a globally recognized SaaS platform.