Product Marketing Lead – ICX

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and articulate how the Intelligence Center X portfolio facilitates customer and business outcomes.

• Develop a compelling narrative that showcases the portfolio’s “better together” approach.

• Explain the role of Intelligence Center X within the larger Siemens Software ecosystem.

• Establish approved messaging and positioning for Intelligence Center X and its key components.

• Specify the contribution of each product to the overall portfolio.

• Create and uphold a scalable messaging framework and a unified portfolio strategy.

• Craft positioning, value propositions, and narrative frameworks for diverse audiences including executives, technical teams, developers, IT, engineering, operations, AI, data, and business stakeholders.

• Convert concepts related to AI, application development, graph technology, ontology, machine learning, and data capabilities into customer advantages and market differentiation.

• Ensure uniform messaging across products, marketing campaigns, customer-facing materials, analyst engagements, and executive communications.

• Collaborate with Product Marketing Managers to develop integrated go-to-market narratives and launch strategies.

• Work in partnership with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams.

• Set messaging standards, governance procedures, and mechanisms for organizational alignment.

• Influence decision-making within a complex, matrixed organization without direct authority.

• Offer strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.

• Facilitate executive-level conversations regarding commercial priorities and strategic messaging decisions.

• Adjust the portfolio narrative in response to market trends, customer feedback, competitive insights, and product advancements.

⛳️ Requirements

• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a similar strategic marketing role.

• Proven success in developing and executing marketing strategies across a range of products within a technology portfolio.

• Experience in marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or other related technical products.

• A solid track record of creating portfolio-level positioning, messaging, and go-to-market strategies.

• Strong grasp of enterprise AI, agentic workflows and AI systems, AI application development, ontologies and semantic technologies, data and knowledge graphs, and enterprise software platforms.

• Capability to link technical innovations to quantifiable customer and business outcomes.

• In-depth understanding of how complex technology portfolios are positioned, packaged, and introduced to the market.

• Exceptional skills in strategic communication, storytelling, and narrative development.

• Strong executive presence with the ability to influence senior stakeholders.

• Excellent writing, facilitation, presentation, and stakeholder management skills.

• Ability to distill complex technical concepts for both executive and technical audiences.

• Strong collaboration abilities with experience in leading through influence within highly matrixed organizations.

• Proven capability to build consensus and foster alignment across various functions and business units.

🏝️ Benefits

• Annual incentive opportunities.

• Healthcare and wellness benefits.

• Retirement savings plans.

• Paid time off.

• Additional programs designed to support employees and their families.