Product Marketing Lead – Competitive Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategy and key priorities for Motive's competitive intelligence initiative in alignment with market entry objectives.

• Develop and manage competitive sales strategies in collaboration with Sales, Demand Generation, and other go-to-market divisions.

• Oversee competitive materials, including battle cards, objection handling resources, competitive analyses, and customer-facing documentation.

• Foster an ongoing comprehension of competitors and market trends through research, field insights, and win/loss evaluations.

• Utilize AI ethically to enhance the efficiency and quality of competitive intelligence.

• Provide timely updates on competitive insights to Sales, Marketing, Product teams, and leadership.

• Collaborate with Enablement to train sales personnel and assist with strategic transactions.

• Supply competitive and market insights to Product teams to guide roadmap, positioning, and packaging strategies.

• Assess the effectiveness of competitive initiatives on win rates, pipeline development, and other business metrics.

• Report directly to the Director of Product Marketing and collaborate with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal departments.

⛳️ Requirements

• A minimum of 8 years of experience in product marketing, competitive intelligence, or a related go-to-market position.

• At least 3 years of experience leading competitive intelligence initiatives within B2B technology or SaaS environments.

• Proven history of competitive programs that have demonstrably increased win rates.

• Experience in creating sales plays, battlecards, and communication strategies utilized by sales teams.

• Strong analytical abilities, including familiarity with CRM data and win/loss analysis.

• Practical experience using AI for research and workflow automation, with a keen sense of output quality assessment.

• Excellent research instincts and the capability to differentiate between competitor marketing claims and actual product performance.

• Proven ability to influence cross-functional teams and present effectively to senior leadership.

• Experience in fleet management, telematics, or hardware-plus-software industries is advantageous.

• Must possess authorization to receive and access commodities and technologies regulated under U.S. Export Administration Regulations.

🏝️ Benefits

• Comprehensive health, pharmacy, optical, and dental care benefits.

• Paid vacation time.

• Sick leave provisions.

• Short-term and long-term disability insurance.

• Life insurance coverage.

• 401(k) matching contributions.

• Potential for variable compensation as part of total remuneration.

• Restricted stock units may be available for certain positions.

• Reasonable accommodations offered throughout the recruitment process.

• Some interviews or onboarding training may occur in person at one of the company's global offices.