Product Marketing Lead

This is a fully remote position, open to applicants in Finland.

📋 Description

• Direct product marketing initiatives across Nordhealth’s entire portfolio.

• Create frameworks, set priorities, and establish workflows that align Product strategy with customer and commercial outcomes.

• Take ownership of positioning, messaging, and value propositions for various products and markets.

• Develop and uphold segmentation and Ideal Customer Profile (ICP) frameworks.

• Manage the strategy for packaging and bundling across different plans and customer segments.

• Collaborate on pricing and monetization strategies with teams from Product, Finance, Revenue, and various regions.

• Define go-to-market and distribution strategies for both new and existing products.

• Lead significant go-to-market initiatives, product launches, and adjustments in pricing and packaging.

• Promote product adoption and market expansion.

• Convert customer and market insights into enhancements for product marketing and go-to-market strategies.

• Work alongside regional teams to understand local market dynamics.

• Identify opportunities for expansion into new markets and geographical areas.

• Develop competitive positioning and market intelligence.

• Equip Sales, Customer Success, and other customer-facing teams with effective messaging and materials.

• Collaborate with Product leadership on product strategy and prioritization.

• Monitor and refine performance metrics related to acquisition, activation, adoption, expansion, retention, and churn.

• Foster a stronger connection between products, target customers, monetization, distribution, and adoption.

⛳️ Requirements

• A minimum of 5 years of experience in Product Marketing, Growth, Product Strategy, or a closely related field, preferably within B2B SaaS.

• Proven track record of driving growth through effective positioning, pricing, packaging, go-to-market strategies, distribution, and product-led initiatives.

• Experience managing positioning and value propositions for products catering to multiple Ideal Customer Profiles (ICPs), customer segments, or markets.

• Strong knowledge of segmentation, ICP development, pricing, packaging, monetization, and go-to-market strategies.

• Experience in competitive B2B settings.

• Familiarity with working across various markets, especially in Europe.

• Analytical mindset; comfortable analyzing product and commercial data, conducting research, developing business cases, and translating insights into actionable strategies.

• Strong customer focus with experience in both qualitative and quantitative research methodologies.

• Ability to influence senior cross-functional stakeholders without formal authority.

• Excellent and structured communication skills.

• Demonstrated ownership and adaptability in a fast-paced environment.

• Hands-on approach to strategy development, customer interviews, messaging, adoption analysis, pricing recommendations, and product launches.

• Experience in healthcare, vertical SaaS, or regulated industries is advantageous.

• Experience in introducing existing products to new customer segments or geographical areas is a plus.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for learning and professional development.

• Access to essential tools that you will enjoy using.

• Regular company events.

• Collaboration with talented colleagues from around the globe.

• Chance to contribute to a meaningful industry within a rapidly growing global company.

• Autonomy and teamwork within a diverse team environment.