Product Marketing Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of product marketing for a specific product area, encompassing market thesis, sales, and campaign materials.

• Manage positioning, messaging, and narrative hierarchy on the website and within sales collateral.

• Oversee product launches from start to finish, including tiering, timelines, cross-functional plans, assets, and post-launch evaluations.

• Develop and sustain competitive intelligence for the designated product area.

• Aid in sales enablement through the creation of battlecards, discovery questions, objection handling, and demo narratives.

• Conduct structured customer and community research, including win-loss analysis.

• Collaborate with demand generation, content, web, and events teams to transform positioning into pipeline-generating campaigns.

• Elevate the standards of product marketing through reviews, mentoring, and shared frameworks.

• Be responsible for message effectiveness, launch conversion, and the consistency of sales messaging.

⛳️ Requirements

• Excellent written and verbal communication skills in English.

• A distinguished academic background from both high school and university.

• Demonstrated product marketing experience in B2B software, SaaS, or open source environments.

• Proven history of managing positioning and messaging for a product or a portfolio.

• Evidence of leading launches that have positively impacted business outcomes such as adoption, pipeline growth, or win rates.

• A natural curiosity about technology and the ability to grasp product details beyond the datasheet.

• Proficient in using data to test hypotheses, evaluate campaigns, and pivot strategies as needed.

• Capable of influencing and aligning stakeholders across product, sales, and marketing teams without formal authority.

• Exceptional storytelling capabilities for both technical solutions and diverse audiences, including developers and executives.

• Expertise in managing intricate, cross-functional projects with multiple dependencies and strict timelines.

• Quick to adapt to changes and new technologies within the marketing field.

• Self-motivated, results-oriented, and able to operate independently on a global scale.

• Experience marketing to developers or in sectors such as infrastructure, security, or IoT (preferred).

• Familiarity with open source communities and commercial open source business models (preferred).

• Background in both product-led and sales-led strategies (preferred).

• Experience with public speaking, webinars, or presenting at conferences in a technical discipline (preferred).

• Experience in mentoring or leading other product marketers (preferred).

🏝️ Benefits

• Fully remote working environment.

• Personal learning and development budget of 2,000 USD per year.

• Annual review of compensation.

• Recognition rewards.

• Annual holiday leave.

• Parental Leave.

• Employee Assistance Programme.

• Opportunity to travel to new locations to engage with colleagues at ‘sprints’.

• Certain roles may qualify for annual bonuses and sales incentives based on revenue or utilization.