Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the company's positioning and messaging for products and use cases, ensuring a reliable source of truth for sales, growth, and design.

• Conduct interviews with customers, prospects, and field-facing colleagues to refine messaging based on feedback and competitive alternatives.

• Clearly articulate the value of sensors, software, and AI for operators and executives without exaggerating capabilities.

• Create and update website and use-case content, sales decks, and one-pagers, incorporating search optimization and discoverability.

• Develop customer case studies using credible, verifiable evidence.

• Manage the editorial calendar for articles, newsletters, and social media posts, including interviews with internal subject-matter experts.

• Plan product launches and sales enablement initiatives, establishing editorial priorities to maximize distribution and design for visual impact.

⛳️ Requirements

• Exceptional writing skills with a portfolio of completed work that has been published and utilized.

• Previous experience managing the positioning and messaging for a technical product targeted at enterprise or industrial buyers.

• Ability to comprehend hardware, software, and AI products sufficiently to explain them effectively to non-technical decision-makers.

• Proven experience conducting customer and prospect interviews and transforming insights into actionable messaging.

• Practical experience with AI tools for synthesizing research and reusing content, ensuring verified claims and substantial human editing.

• Good judgment in prioritizing tasks when faced with more writing opportunities than available time.

• Experience in utilities, water, energy, industrial operations, or field services is an advantage.

• Background in marketing IoT, sensors, or other physical-world products is a plus.

• Experience in sales enablement for lengthy, multi-stakeholder sales processes is a bonus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.