Product Marketing Lead

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take charge of the positioning and messaging for Bizzabo’s Event Experience OS.

• Convert agentic capabilities into clear, demonstrable value for leaders of enterprise events.

• Manage product launches from start to finish, including narrative development, pricing and packaging input, launch strategies, readiness for the field, and customer communications.

• Oversee competitive intelligence, battlecards, landmine questions, objection management, and win/loss analysis.

• Create sales pitches, demo narratives, one-pagers, and RFP content.

• Provide training for Sales and Solutions teams to ensure the successful sale of new capabilities.

• Lead analyst relations, managing relationships with Forrester and Gartner, handling evaluation submissions, briefings, and peer review sites.

• Develop customer case studies, reference programs, and supporting metrics.

• Promote customer adoption through release communications, programs, executive business review materials, and other initiatives.

• Maintain the messaging, product, and competitive knowledge utilized by Claude Skills.

• Report directly to the Co-founder and CMO.

• Collaborate with Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement teams.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in B2B SaaS targeting mid-market and enterprise clients.

• Experience as the lead or sole product marketer.

• Proficiency in using AI agents, preferably Claude, to automate genuine go-to-market workflows.

• Proven track record of positioning intricate platforms for both business and technical audiences.

• Demonstrated success in competing against established incumbents.

• Strong skills in sales enablement.

• Practical experience in analyst relations, ideally including participation in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing skills.

• Capacity to work autonomously and act swiftly without extensive team support.

• Nice to have: familiarity with Claude Cowork, Claude Skills, or other similar agentic tools.

• Nice to have: background in event technology, martech, or platforms sold to marketing teams.

• Nice to have: experience in marketing agentic or AI-first products to enterprise clients.

• Nice to have: experience crafting a three-sided value proposition involving organizers, attendees, and sponsors.

• Nice to have: proficiency in Salesforce, HubSpot, and Gong.

• Nice to have: comfort in extracting data from Salesforce, HubSpot, and Gong.

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building activities (Bizzabreaks).

• Comprehensive insurance packages with employer premium coverage.

• 401(k) plan with employer matching contributions.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).