Product Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the positioning and messaging for Bizzabo's Event Experience OS.

• Convert agentic capabilities into clear and demonstrable value for enterprise event leaders.

• Manage product launches from start to finish, including narrative development, pricing and packaging input, launch strategies, field readiness, and customer communication.

• Oversee competitive intelligence efforts, including battlecards, landmine questions, objection handling, and win/loss analysis.

• Create sales pitches, demo narratives, one-pagers, and RFP content.

• Provide training to Sales and Solutions teams and assist with field readiness.

• Lead relations with Forrester and Gartner analysts, including evaluation submissions, briefings, and peer review participation.

• Develop case studies, reference programs, and customer proof metrics in collaboration with Account Management.

• Foster customer adoption through release communications, programs, and executive business review materials.

• Maintain the source of messaging, product, and competitive knowledge that powers Claude Skills.

• Listen to sales calls, interview customers and lost prospects, refresh competitive materials, manage analyst evaluations, and oversee launches.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in B2B SaaS targeting mid-market and enterprise buyers.

• Demonstrated experience as the lead or sole product marketer.

• Proficiency in utilizing AI agents, preferably Claude, to automate genuine GTM workflows.

• Proven success in positioning complex platforms for both business and technical buyers.

• A history of outperforming established competitors.

• Strong experience in sales enablement.

• Practical experience with analyst relations, ideally including involvement in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing abilities.

• Capability to work independently without extensive team support.

• Hands-on experience with Claude Cowork, Claude Skills, or comparable agentic tools.

• Background in event technology, martech, or similar platforms marketed to marketing teams.

• Experience in marketing agentic or AI-first products to enterprise clients.

• Knowledge of a three-sided value narrative involving organizers, attendees, and sponsors.

• Proficient in Salesforce, HubSpot, and Gong.

• Comfortable extracting data from Salesforce, HubSpot, and Gong.

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building events (Bizzabreaks).

• Comprehensive insurance options with employer premium coverage.

• 401(k) plan with employer matching.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).