Product Marketing Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the positioning and messaging for Bizzabo's Event Experience OS.

• Convert agentic capabilities into distinct value propositions for enterprise event leaders.

• Manage product launches from start to finish, encompassing narrative development, pricing and packaging input, launch strategies, field readiness, and customer communication.

• Oversee competitive intelligence, including battlecards, objection handling, and win/loss analysis.

• Create sales presentations, demo narratives, one-pagers, and RFP content.

• Collaborate with Sales and Solutions leadership to provide training for the field.

• Lead analyst relations, managing relationships with Forrester and Gartner, submissions for evaluations, briefings, and participation in peer review sites.

• Develop customer case studies, reference programs, and supporting metrics.

• Foster customer adoption through release communications, programs, and executive business review materials.

• Sustain the messaging, product, and competitive knowledge repository that supports Claude Skills.

• Report directly to Bizzabo's Co-founder and CMO.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in B2B SaaS targeting mid-market and enterprise clients.

• Experience as the primary or sole product marketer.

• Proficiency in utilizing AI agents, particularly Claude, to automate genuine GTM workflows.

• Proven success in positioning complex platforms to both business and technical audiences.

• Demonstrated ability to win against established competitors.

• Strong background in sales enablement.

• Practical experience in managing analyst relations, ideally including involvement in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing abilities.

• Capability to work autonomously and respond swiftly without extensive team support.

• Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools (preferred).

• Background in event technology, martech, or other platforms marketed to marketing teams (preferred).

• Experience in marketing agentic or AI-first products to enterprise clients (preferred).

• Familiarity with a three-sided value narrative involving organizers, attendees, and sponsors (preferred).

• Proficiency with Salesforce, HubSpot, and Gong (preferred).

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building activities (Bizzabreaks).

• Comprehensive insurance options with employer premium coverage.

• 401(k) plan featuring employer matching.

• Equity program.

• Paid parental leave.

• Sabbatical leave on significant anniversaries (BizzaBirthdays).