Product Marketing Lead

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of positioning and messaging for Bizzabo's Event Experience OS.

• Clearly articulate agentic capabilities to demonstrate value for enterprise event leaders.

• Manage product launches from start to finish, including crafting launch narratives, providing input on pricing and packaging, developing launch plans, ensuring field readiness, and overseeing customer communications.

• Oversee competitive intelligence efforts, including battlecards, objection handling, and win/loss analysis.

• Create sales enablement materials such as pitch narratives, demo storylines, one-pagers, and RFP content.

• Provide training for Sales and Solutions teams on new capabilities.

• Lead analyst relations with Forrester, Gartner, G2, TrustRadius, Capterra, and Gartner Peer Insights.

• Develop customer case studies, reference programs, and supporting metrics.

• Foster customer adoption through release communications, programs, and content for executive business reviews.

• Maintain the source of truth for messaging, product, and competitive knowledge that supports Claude Skills.

• Report directly to the Co-founder and CMO.

• Collaborate with teams across Product, Sales, Account Management, Brand, Demand Generation, and Enablement.

⛳️ Requirements

• A minimum of 5 years of experience in product marketing within B2B SaaS, targeting mid-market and enterprise buyers.

• Proven experience as the lead or sole product marketer.

• Familiarity with AI agents, preferably Claude, to automate genuine go-to-market workflows.

• A successful track record in positioning complex platforms for both business and technical audiences.

• History of winning against established competitors.

• Significant experience in sales enablement.

• Practical experience in analyst relations, ideally with participation in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing abilities.

• Capability to work independently and innovate without relying on a large team.

• Experience with Claude Cowork, Claude Skills, or similar agentic tools is a plus.

• Background in event technology, martech, or related platforms marketed to marketing teams is advantageous.

• Experience in marketing agentic or AI-first products to enterprise clients is preferred.

• Familiarity with a three-sided value proposition involving organizers, attendees, and sponsors is beneficial.

• Proficiency in Salesforce, HubSpot, and Gong is advantageous.

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building events (Bizzabreaks).

• Comprehensive insurance packages with employer premium contributions.

• 401(k) plan with employer matching.

• Equity program.

• Paid parental leave.

• Sabbatical leave for milestone anniversaries (BizzaBirthdays).

• Daily use of Claude and Claude Cowork.

• Flexibility to automate workflows with AI.