Product Marketing Lead

This is a fully remote position, open to applicants in Maryland, +1 more state.

📋 Description

• Take charge of the positioning and messaging for Bizzabo's Event Experience OS.

• Convert agentic capabilities into tangible value for enterprise event leaders.

• Oversee product launches from start to finish, including go-to-market strategies, pricing and packaging contributions, launch planning, field readiness, and customer communications.

• Manage competitive intelligence, including battlecards, landmine questions, objection handling, and win/loss analysis.

• Create sales pitches, demo narratives, one-pagers, and RFP content.

• Collaborate with Sales and Solutions leadership to provide training for the field.

• Lead relations with Forrester and Gartner, including evaluation submissions, briefings, and peer review participation.

• Develop customer case studies, reference programs, and proof metrics in partnership with Account Management.

• Enhance customer adoption through release communications, programs, and executive business review materials.

• Sustain the messaging, product, and competitive knowledge that drives the company's Claude Skills.

• Report directly to the Co-founder and CMO.

• Work collaboratively across Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement.

⛳️ Requirements

• Minimum of 5 years of product marketing experience in B2B SaaS targeting mid-market and enterprise customers.

• Proven experience as the lead or sole product marketer.

• Familiarity with AI agents, particularly Claude, for automating genuine go-to-market workflows.

• Demonstrated success in positioning complex platforms for both business and technical audiences.

• History of competing successfully against established incumbents.

• Strong instincts for sales enablement with the ability to craft narratives and assets utilized by the field.

• Practical experience with analyst relations, ideally including involvement in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing skills.

• Capability to work independently and deliver results without the support of a large team.

• Nice to have: experience with Claude Cowork, Claude Skills, or similar agentic tools.

• Nice to have: background in event technology, martech, or platforms marketed to marketing teams.

• Nice to have: experience in marketing agentic or AI-first products to enterprise customers.

• Nice to have: expertise in crafting a three-sided value proposition involving organizers, attendees, and sponsors.

• Nice to have: proficiency with Salesforce, HubSpot, and Gong, along with the ability to extract data from these systems.

🏝️ Benefits

• Generous time-off benefits.

• Quarterly mental health days.

• Quarterly team-building events (Bizzabreaks).

• Comprehensive insurance options with employer premium coverage.

• 401(k) plan with employer matching.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).