Product Marketing Lead

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the positioning and messaging for Bizzabo's Event Experience Operating System.

• Convert agentic capabilities into distinct value propositions for enterprise event leaders.

• Oversee product launches from start to finish, including narrative development, pricing and packaging contributions, launch plans, field readiness, and customer communications.

• Manage competitive intelligence, battlecards, objection handling, and win/loss analysis.

• Create sales pitches, demo narratives, one-pagers, and content for RFPs.

• Collaborate with Sales and Solutions leadership to provide training for the team.

• Lead relationships with analysts, including engagement with Forrester and Gartner, evaluation submissions, briefings, and peer review sites.

• Develop customer case studies, reference programs, and relevant metrics.

• Facilitate customer adoption through release communications, programs, and content for executive business reviews.

• Sustain the messaging, product, and competitive insights that support Claude Skills.

• Report directly to Bizzabo's Co-founder and CMO.

• Listen to sales calls, interview customers and lost prospects, refresh competitive content, manage analyst evaluations, and execute launches.

⛳️ Requirements

• 5+ years of experience in product marketing within B2B SaaS targeting mid-market and enterprise clients.

• Proven experience as the lead or sole product marketer.

• Familiarity with using AI agents, preferably Claude, to streamline real GTM workflows.

• Demonstrated success in positioning complex platforms for both business and technical audiences.

• History of winning against established competitors.

• Strong background in sales enablement.

• Practical experience with analyst relations, ideally including participation in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing abilities.

• Capacity to work autonomously and swiftly without extensive team support.

• Preferred: experience with Claude Cowork, Claude Skills, or similar agentic tools.

• Preferred: background in event technology, martech, or other platforms marketed to marketing teams.

• Preferred: experience in marketing agentic or AI-first products to enterprise clients.

• Preferred: experience with a three-sided value narrative involving organizers, attendees, and sponsors.

• Proficient in Salesforce, HubSpot, and Gong.

• Comfortable extracting data from Salesforce, HubSpot, and Gong.

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building events (Bizzabreaks).

• Comprehensive insurance plans with employer premium coverage.

• 401(k) plan with employer matching contributions.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).