Product Marketing Lead

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Take ownership of positioning and messaging for Bizzabo's Event Experience Operating System.

• Convert agentic capabilities into distinct value propositions for enterprise event leaders.

• Manage product launches from start to finish, including go-to-market strategy, pricing and packaging input, launch plans, field readiness, and customer communications.

• Oversee competitive intelligence activities, including battlecards, objection handling, and win/loss analysis.

• Create sales presentations, demo narratives, one-pagers, and RFP materials.

• Provide training to Sales and Solutions teams while facilitating field readiness.

• Lead analyst relations efforts, including relationships with Forrester and Gartner, evaluation submissions, briefings, and peer review site interactions.

• Develop case studies, reference programs, and metrics to support customers.

• Enhance customer adoption through release communications, programs, and executive business review content.

• Keep the messaging, product, and competitive knowledge source utilized by Claude Skills up to date.

• Streamline go-to-market workflows through automation using AI.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in B2B SaaS targeting mid-market and enterprise customers.

• Proven experience as the lead or sole product marketer.

• Familiarity with AI agents, preferably Claude, to automate genuine go-to-market workflows.

• Demonstrated success in positioning complex platforms for both business and technical stakeholders.

• A history of outperforming established competitors.

• Strong skills in sales enablement.

• Practical experience with analyst relations, ideally involving a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing abilities.

• Capacity to work independently and rapidly without extensive team support.

• Practical experience with Claude Cowork, Claude Skills, or similar agentic tools.

• Background in event technology, martech, or similar platforms marketed to marketing teams.

• Experience in marketing agentic or AI-first products to enterprise clients.

• Knowledge of a three-sided value narrative involving organizers, attendees, and sponsors.

• Proficiency with Salesforce, HubSpot, and Gong.

• Comfort in extracting data from Salesforce, HubSpot, and Gong.

🏝️ Benefits

• Generous time-off policy.

• Quarterly mental health days.

• Quarterly team-building activities (Bizzabreaks).

• Comprehensive insurance options with employer premium coverage.

• 401(k) plan with employer matching contributions.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).