Product Marketing Director

This is a fully remote position, open to applicants in Alabama, +27 more states.

📋 Description

• Develop and oversee ServiceTrade’s product marketing strategy, encompassing positioning, messaging, and the go-to-market approach for fire protection and mechanical product offerings.

• Spearhead the planning and execution of go-to-market strategies for new product and feature launches, with a particular focus on AI-driven capabilities.

• Craft narratives for significant launches and strategic initiatives by writing or directly editing messaging, launch briefs, and essential content.

• Establish and sustain a competitive intelligence program, translating market and competitor dynamics into positioning guidance, battlecards, and sales enablement resources.

• Collaborate with Product Management to integrate customer, market, and competitive insights into roadmap decisions.

• Partner with Sales and Customer Success to deliver talk tracks, objection handling strategies, and persona-aligned messaging that enhance win rates and adoption.

• Represent product marketing at the executive and board levels, articulating launch plans, market positioning, and outcomes.

• Advocate for AI utilization to enhance product marketing workflows, content creation, and go-to-market processes.

• Act as the internal authority on market perceptions of ServiceTrade products, particularly AI capabilities, and identify opportunities to refine messaging.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS product marketing.

• Proven success in leading effective new product launches, particularly those involving AI-powered products or features.

• Excellent writing and storytelling skills, demonstrated through personally crafted messaging, launch narratives, or content that achieved tangible business outcomes.

• Strategic and analytical skills to distill complex technical, market, and customer information into clear directives.

• Strong executive presence and communication abilities, with experience in presenting to senior leadership and/or a board.

• Extensive experience in competitive intelligence, market analysis, and cross-functional go-to-market execution.

• Ability to thrive in a fast-paced, PE-backed, high-growth SaaS environment.

• Comfort in navigating ambiguity while driving towards decisions and results.

• Collaborative leadership across Product, Sales, Marketing, and Customer Success teams.

• Experience in field service, commercial contracting, or vertical SaaS serving technician or field workforces is a plus, but not mandatory.

🏝️ Benefits

• Medical coverage through Cigna, offering both PPO and HDHP options, including a Health Savings Account with company contributions.

• Dental and Vision insurance through Unum.

• Access to Flexible Spending Accounts and Dependant Care Accounts.

• Company-funded Life insurance, Short-Term Disability (STD), and Long-Term Disability (LTD).

• Optional benefits such as Supplemental Life Insurance, Critical Illness, Accident, and Pet Insurance.

• 401(k) plan with up to a 3% employer match and no vesting period.

• Flexible Paid Time Off (PTO) policy.

• 10 company-recognized holidays.

• Parental Leave.

• Paid Time Off for Volunteering activities.

• Employee Reimbursement Program to support well-being, technology needs, and professional development.