Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy and execution for a designated solution area within Cotiviti's offerings.

• Support initiatives related to Quality, HEDIS, and Stars solutions.

• Create and uphold the annual go-to-market plan, which includes positioning, competitive differentiation, and target buyer segments.

• Lead the execution of go-to-market activities for product launches, from planning stages to market release.

• Develop and sustain sales enablement materials, competitive positioning, and proof points.

• Monitor competitive activities, buyer trends, and significant market dynamics.

• Represent the solution area in RFPs, industry conferences, and discussions with analysts as necessary.

• Collaborate with teams from Product, Operations, Sales/Client Engagement, Product Management, Sales, and Enterprise Marketing.

• Ensure that the messaging for the solution aligns with the broader portfolio and corporate narrative.

• Responsibly utilize AI-assisted tools for content development, research synthesis, and competitive analysis.

• Set up solution-area guidelines for AI-assisted endeavors and evaluate its measurable impact on go-to-market performance.

• Fulfill annual performance reviews and/or goal-setting duties, special projects, and other assigned tasks.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline.

• At least 8 years of experience in product marketing, ideally within the healthcare sector or a related B2B field.

• Proven experience in owning a solution area's go-to-market strategy and independently leading product launches.

• Experience in representing a portfolio externally during RFPs, conferences, or discussions with analysts.

• Relevant domain expertise, such as payment integrity, risk adjustment, retail, or quality, evaluated based on specific assignments.

• Willingness to travel for in-person conferences and internal meetings, approximately 10–15% of the time.

• Capability to perform job duties with or without reasonable accommodation.

• Access to high-speed internet, connectivity, and the ability to set up and maintain an office environment.

• Ability to provide a dedicated, secure work area.

• Strong communication skills for exchanging information with others.

• Proficient problem-solving and critical-thinking abilities.

• Competence in interpreting data and market research.

• Capacity to make timely decisions within the context of a workflow.

• Ability to maintain focus while juggling multiple projects and priorities.

• Skill in assessing the accuracy, neatness, and thoroughness of assigned tasks.

• Ability to remain stationary, often standing or sitting, for extended periods.

• Capability to perform repetitive motions that may involve wrists, hands, and/or fingers.

🏝️ Benefits

• Discretionary bonus consideration.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Disability insurance coverage.

• Life insurance coverage.

• 401(k) savings plans.

• Paid family leave.

• 9 paid holidays each year.

• 17–27 days of Paid Time Off (PTO) annually, depending on level and tenure.

• Remote work flexibility.

• Virtual interview opportunities.