Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Gain a profound understanding of homeowners' needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends.

• Spot opportunities, guide product strategy, influence business decisions, and enhance Sunrun's market presence.

• Create, manage, and implement marketing strategies and plans for solar, battery storage, and energy service offerings.

• Spearhead product launches, regional and national campaigns, and customer engagement initiatives.

• Formulate unique, customer-centric product positioning and brand messaging.

• Oversee the creation of customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources.

• Develop and sustain sales enablement materials, playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources.

• Collaborate with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners.

• Design initiatives that bolster customer relationships, product adoption, retention, referrals, and expansion opportunities.

• Establish and track KPIs, assess campaign effectiveness and marketing impact, and refine initiatives based on feedback, market intelligence, and performance data.

⛳️ Requirements

• 2-5 years of relevant product marketing experience in CRM, database marketing, or loyalty marketing.

• Bachelor's degree in Marketing, Communications, or a related discipline preferred.

• Extensive knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).

• Expertise in extracting qualitative and quantitative insights from data to inform business recommendations.

• Outstanding interpersonal and presentation skills, with the capability to foster consensus among cross-functional partners.

• Ability to perform standard office tasks, including extended periods of sitting/standing at a desk and working on a computer.

• Exceptional verbal and written communication skills; capable of presenting to executive-level builder partners.

🏝️ Benefits

• Opportunities for employee development

• Programs supporting employee well-being

• Employee safety initiatives

• Commitment to equal opportunity employment