Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Peru.

📋 Description

• Conduct user research, which includes surveys and user testing, and analyze the results to derive actionable insights.

• Examine both qualitative and quantitative user data to uncover patterns, identify friction points, and discover opportunities within Earn and rewards products.

• Incorporate a Gen Z consumer perspective into problem framing, messaging, and evaluating product experiences.

• Utilize AI tools to expedite insight generation and guide growth strategies and marketing initiatives.

• Take ownership of product marketing for both new and existing products throughout the stages of discovery, validation, planning, launch, learning, optimization, and scaling.

• Convert the Earn and rewards category strategy into product-specific positioning and messaging.

• Create and implement go-to-market strategies across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement, identify potential risks, and discover opportunities for iteration.

• Design experiments, monitor outcomes, and iterate based on collected data.

• Collaborate with Product Managers and Marketing Communications on testing, launches, and product enhancements.

• Coordinate efforts across Product, Engineering, Compliance, Legal, Data, Design, and Marketing teams.

• Adjust priorities as business needs evolve.

• Contribute to team documentation and share insights and learnings.

⛳️ Requirements

• A minimum of 2 years of experience in Product Marketing, Growth, Consumer Research, or a similar field.

• Strong analytical skills and the ability to work effectively with qualitative feedback, behavioral data, and survey results.

• Proven experience working with Claude or similar large language model tools is essential.

• Comfortable using AI to boost productivity, enhance research, and improve communication.

• Excellent communication skills, with the ability to distill complexity into clear insights or recommendations.

• A genuine curiosity about AI tools and a desire to leverage them for smarter work processes.

• Experience in consumer-facing or mobile products is a plus.

• Familiarity with user research methodologies, NPS analysis, or customer interview programs is desirable.

• Experience with lifecycle messaging, in-app copy, or tools like Braze (or similar) is a plus.

• A background in fintech, subscriptions, or marketplace businesses is advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Flexible working hours and the option for remote work.

• A collaborative and inclusive work environment.

• Employee discounts and perks.