Product Marketing Associate, Banking & Lending

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Transform insights regarding user drop-offs within product journeys into experiments aimed at enhancing the user experience.

• Develop and execute tests, which may include in-app copy and design alterations, targeted email campaigns, and push notifications, in collaboration with product managers and designers.

• Communicate test results promptly and clearly, while highlighting any indications for potential course adjustments.

• Design tests focused on learning, oversee the results, and iterate based on data findings.

• Conduct comprehensive user research, including creating surveys or studies, distributing them to suitable users, analyzing the results, and documenting the findings.

• Evaluate both qualitative and quantitative data to uncover patterns, friction points, and potential opportunities.

• Leverage AI tools to expedite analysis and enhance insights.

• Convert launch and marketing strategies into project timelines, complete with ownership and deadlines.

• Collaborate with marketing communications to implement email, push, and in-app campaigns.

• Guide marketing materials through compliance and legal review processes.

• Coordinate the preparation of new products for their launch.

• Work alongside product management, marketing communications, design, compliance, and data teams.

• Provide progress updates to the team and cross-functional partners.

• Document research findings and test outcomes while maintaining strategy documents.

• Adjust to changing priorities and launch schedules.

⛳️ Requirements

• A minimum of 2 years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field.

• Strong analytical skills, including the ability to work with funnel data, behavioral data, and survey results, as well as utilizing AI for evaluation.

• Highly organized and execution-focused, with a proven track record of delivering projects on time across various stakeholders.

• Proficient in clear and concise written communication in English, capable of distilling complex results into straightforward reports.

• An inquisitive nature regarding AI tools and a willingness to leverage them for increased efficiency.

• Experience in fintech, banking, lending, payments, or credit products.

• Familiarity with navigating marketing copy through compliance or legal review processes in regulated sectors.

• Experience in executing A/B tests or in-product experiments.

• Background in lifecycle messaging, in-product copy, or working with Braze (or similar platforms).

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive team environment.