Product Marketer

This is a fully remote position, open to applicants in Russia.

📋 Description

• Develop and convey product messaging centered on data replication and Change Data Capture (CDC) solutions through webinars, videos, and educational materials.

• Host and present webinars and videos to inform customers about product features and advantages.

• Assess market trends, customer behaviors, and competitor offerings to guide marketing strategies.

• Work collaboratively with cross-functional teams to establish go-to-market strategies for product launches, feature updates, and demand generation initiatives.

• Identify target customer segments, articulate value propositions, and determine distribution channels.

• Produce marketing materials, such as product demonstrations, data sheets, whitepapers, blog entries, and videos.

• Create presentations and training resources to equip the sales team with product insights and value propositions.

• Plan and implement marketing campaigns aimed at generating leads and enhancing customer engagement.

• Leverage data and analytics to monitor campaign effectiveness, ROI, and pertinent metrics.

• Assist in account-based marketing efforts and cultivate growth through customer advocacy.

⛳️ Requirements

• A Bachelor’s degree in computer science, engineering, or a related discipline; an MBA with a specialization is a plus.

• 3–5 years of overall professional experience, with a strong preference for candidates with backgrounds in Strategy, Marketing, or Technology.

• At least 2–3 years of experience in SaaS companies.

• Strong technical understanding and excellent communication skills.

• Basic comprehension of SaaS applications, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostgreSQL).

• Experience with Salesforce and D365+ is advantageous.

• Previous experience in technology consulting or enterprise technology marketing is highly preferred.

• Outstanding written and verbal communication abilities, capable of translating technical concepts into clear and engaging content.

• Strong technical knowledge and familiarity with DataOps, data management practices, databases, and data clouds.

• Experience in hosting webinars, producing videos, and delivering technical presentations.

• Proficient in marketing tools, analytics platforms, and CRM systems.

• Strong project management capabilities and a proven ability to collaborate across cross-functional teams.

• Must be available to work U.S. hours from 8:00 AM CST to 5:00 PM CST.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive work environment.

• Employee wellness programs and resources.