Product Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and communicate product messaging centered on data replication and Change Data Capture (CDC) solutions through various formats such as webinars, videos, and educational materials.

• Conduct and facilitate webinars and videos aimed at educating customers about product features and advantages.

• Evaluate market trends, customer behaviors, and competitor products to shape effective marketing strategies.

• Work in collaboration with cross-functional teams to design go-to-market strategies for product launches, feature enhancements, and demand generation efforts.

• Identify target customer segments, articulate value propositions, and determine distribution channels.

• Produce marketing materials, including product demonstrations, data sheets, whitepapers, blog articles, and videos.

• Create presentations and training resources to equip the sales team with essential product knowledge and value propositions.

• Organize and implement marketing campaigns that generate leads and boost customer engagement.

• Utilize data and analytics to monitor campaign performance, ROI, and other key metrics.

• Assist in account-based marketing (ABM) initiatives and promote growth through customer advocacy.

⛳️ Requirements

• Bachelor's degree in computer science, engineering, or a related field; MBA with a specialization is preferred.

• Overall professional experience of 3–5 years, with a strong preference for candidates with backgrounds in Strategy, Marketing, or Technology.

• A minimum of 2-3 years of experience in SaaS companies is required.

• Strong technical understanding combined with effective communication skills.

• Basic knowledge of SaaS applications, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostgreSQL).

• Experience with Salesforce and D365+ is advantageous.

• Previous experience in technology consulting or enterprise technology marketing is highly sought after.

• Outstanding written and verbal communication skills, with the ability to simplify technical concepts into engaging and clear messaging.

• Strong technical knowledge and understanding of DataOps, data management practices, databases, and data clouds.

• Experience in hosting webinars, producing videos, and delivering technical presentations.

• Proficient in marketing tools, analytics platforms, and CRM systems.

• Excellent project management abilities and a knack for collaborating across cross-functional teams.

• Willingness to work the U.K. shift (1:30 PM IST to 10:30 PM IST).

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment with remote work options.

• Engaging company culture with team-building activities.