Product Marketer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and communicate product messaging centered around data replication and Change Data Capture (CDC) solutions through various formats such as webinars, videos, and educational materials.

• Facilitate and present webinars and videos aimed at educating customers about product features and advantages.

• Assess market trends, customer behavior, and competitor offerings to shape effective marketing strategies.

• Work collaboratively with cross-functional teams to formulate go-to-market strategies for product launches, feature enhancements, and demand generation initiatives.

• Identify target customer segments, establish value propositions, and determine distribution channels.

• Produce marketing materials, including product demonstrations, data sheets, whitepapers, blog entries, and videos.

• Create presentations and training resources to equip the sales team with comprehensive product knowledge and value propositions.

• Organize and implement marketing campaigns designed to generate leads and enhance customer engagement.

• Utilize data and analytics to monitor campaign effectiveness, return on investment, and other significant metrics.

• Assist with account-based marketing (ABM) efforts and nurture growth through customer advocacy.

⛳️ Requirements

• A Bachelor’s degree in computer science, engineering, or a related discipline; an MBA with a specialization is preferred.

• 3–5 years of professional experience, with a strong emphasis on backgrounds in Strategy, Marketing, or Technology.

• At least 2–3 years of experience in SaaS companies is required.

• Strong technical knowledge and effective communication skills are essential.

• A general understanding of SaaS applications, cloud platforms (such as Snowflake, Azure, AWS, and Redshift), and databases (including MySQL, SQL Server, and PostgreSQL) is necessary.

• Experience with Salesforce and D365+ is advantageous.

• Previous experience in technology consulting or enterprise technology marketing is highly preferred.

• Outstanding written and verbal communication abilities, with the capacity to translate technical ideas into clear and compelling messaging.

• High technical aptitude and knowledge of DataOps, data management practices, databases, and data cloud solutions.

• Experience in hosting webinars, producing videos, and delivering technical presentations.

• Proficient in marketing tools, analytics platforms, and customer relationship management (CRM) systems.

• Strong project management capabilities and the ability to collaborate effectively with cross-functional teams.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development opportunities and training programs.

• A dynamic and inclusive work environment.

• Competitive salary and performance-based bonuses.