Product Manager – Student Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and articulate the product vision, strategy, roadmap, and success metrics for the Student Acquisition value stream.

• Take ownership of the complete prospect-to-enrolled-student journey.

• Leverage research, journey mapping, funnel analytics, and stakeholder insights to pinpoint friction points and areas for improvement.

• Establish and track product goals and KPIs, including speed-to-lead, stage conversion, application completion, yield, cycle time, adoption, data quality, and operational efficiency.

• Prioritize initiatives based on business value, student impact, risk, cost, effort, dependencies, and strategic alignment.

• Convert business challenges and desired outcomes into product requirements, acceptance criteria, and decision context.

• Collaborate with Product Owners and technology teams to sequence deliveries, manage dependencies, validate releases, and confirm results.

• Lead product discovery, experimentation, usability testing, and ongoing optimization.

• Ensure uniform funnel definitions, lead qualification rules, attribution, consent, and data flow across various channels and platforms.

• Manage the integrated roadmap across CRM, marketing automation, digital experiences, inquiries and applications, communications, workflows, integrations, analytics, and reporting.

• Assess platforms, vendors, and investment opportunities; create business cases and recommendations.

• Align Marketing, Enrollment, Admissions, Student Services, IT, and executive stakeholders.

• Partner with operational leaders on process design, service levels, adoption, training, change management, and preparation for peak enrollment periods.

• Ensure adherence to FERPA, privacy, consent, accessibility, security, data governance, responsible AI, and other pertinent regulations.

• Report on roadmap progress, product performance, financial implications, risks, dependencies, and decisions to executive and operational stakeholders.

⛳️ Requirements

• Bachelor's degree in business, technology, marketing, analytics, or a related field, or equivalent experience.

• A minimum of five years of experience in product management, digital product strategy, business technology, CRM, enrollment technology, or a related area.

• Proven experience in owning product strategies and roadmaps across various platforms, business functions, and stakeholder groups.

• Familiarity with product discovery, customer research, journey mapping, experimentation, and data analysis.

• Strong working knowledge of CRM and lead management, marketing automation, digital experiences, workflows, integrations, analytics, and reporting capabilities.

• Ability to define product metrics, analyze funnel and operational data, construct business cases, and assess value, cost, risk, and trade-offs.

• Experience collaborating with Product Owners and Agile delivery teams.

• Exceptional executive-level communication, facilitation, negotiation, and stakeholder management skills.

• Experience with vendor assessment, service performance, implementation partners, and dependencies on third-party platforms.

• Knowledge of privacy, accessibility, security, data governance, and responsible AI considerations.

• Product management certification is preferred but not mandatory.

• Experience in higher education, student recruitment, enrollment, admissions, or regulated consumer journeys is strongly preferred.

• Must support and uphold the College’s Impact mission.

• Outstanding communication, organization, time management, analytical, problem-solving, and attention-to-detail abilities.

• Minimum internet bandwidth of 50 Mbps download and 5 Mbps upload is required for remote work.

🏝️ Benefits

• Eligibility for annual bonuses for all full-time employees.

• Comprehensive medical, dental, and vision insurance.

• Options for HSA and FSA.

• Paid parental leave.

• Paid time for volunteer activities.

• Tuition reimbursement and reduction programs.

• Generous paid time off (PTO).

• 401k plan with employer matching.

• Full-service wellness and Employee Assistance Program (EAP).

• Employee recognition and awards programs.

• Employer-paid life and Accidental Death & Dismemberment (AD&D) insurance.

• Short-term disability coverage.

• Employer-paid long-term disability coverage.

• Virtual-first work environment.

• Inclusive and family-oriented workplace culture.