Product Manager – Loyalty and Value Proposition

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and implement the Profit Share program.

• Ensure the accuracy and completeness of Common Share Dividends, Investment Share Dividends, and Patronage payouts.

• Provide strategic recommendations for the development of the comprehensive loyalty strategy.

• Ensure that the loyalty strategy aligns with the Value Proposition and targeted member segments.

• Coordinate campaigns aimed at members and employees that support Profit Share and deposit-gathering initiatives.

• Collaborate with teams in Marketing, Communications, Sales Effectiveness, Operations, and delivery.

• Suggest enhancements for existing Profit Share and deposit-gathering initiatives.

• Utilize available data to assess, evaluate, and enhance program outcomes.

• Implement, refine, and measure the application of the value proposition and target member segments within member lifecycle strategies.

• Utilize contemporary banking product planning, customer journeys, and product development methodologies.

• Monitor and assess market trends and competitive dynamics.

• Identify and evaluate opportunities or improvements for current programs.

⛳️ Requirements

• Over 5 years of experience in product management, loyalty marketing, CRM, or partnership management.

• A Bachelor’s degree in Marketing, Finance, Business, Economics, or a related discipline.

• Strong understanding and experience in customer lifecycle marketing and retention strategies.

• Proven ability to identify performance gaps and develop cross-functional initiatives that drive measurable growth.

• Comprehensive knowledge of modern analytical tools, methodologies, and presentation formats.

• Excellent skills in negotiation, relationship management, and communication.

• Ability to balance creativity with data-driven decision-making.

• Experience in leading campaign portfolios or managing complex, multi-channel initiatives.

• In-depth knowledge of competitor credit unions/financial institutions, retail banking products, and the loyalty and sponsorship/partnership landscape in Canada.

• Strong strategic and analytical capabilities.

• Exceptional communication and stakeholder management abilities.

• Ability to interpret performance trends, competitor activity, and financial implications.

• Strong organizational and project management skills.

• Capacity to manage multiple initiatives at once.

• Ability to influence across departments and align stakeholders with shared growth objectives.

• Demonstrated ability to navigate ambiguity and complexity using sound judgment, data, and cross-functional insights.

• The selected candidate must successfully pass a criminal background check, reference check, and credit check.

• Occasional travel may be necessary.

🏝️ Benefits

• Competitive compensation that includes performance-based incentive pay and profit sharing.

• Health and wellness benefits.

• Vacation program.

• Retirement savings program.

• Opportunities for training and development.

• Potential for career advancement.

• Flexible work options.

• Meaningful contributions towards individual and corporate objectives.

• Employee volunteer program and opportunities to give back to the community.

• Credit union membership benefits, which include profit sharing, voting for the board of directors, and access to financial services.

• Accommodations available at every stage of the hiring process upon request.