Product Manager – Europe, DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of product positioning, messaging, and value propositions for the European portfolio.

• Lead comprehensive product launches, which encompass launch planning, sales enablement, healthcare professional communication, congress participation, and post-launch evaluation.

• Create brochures, clinical evidence summaries, sales tools, training materials, and digital assets that comply with EU medical device regulations.

• Collaborate with Global Marketing to facilitate the transition from upstream to downstream product management, ensuring the European market's perspective is represented in global product decisions.

• Assess product performance and the competitive landscape; provide insights to inform product strategy and marketing planning.

• Serve as the primary marketing partner for DACH commercial leaders and the sales teams in Germany and Switzerland.

• Promote product adoption and clinical engagement through key opinion leader (KOL) outreach, healthcare professional education, and community engagement within dental sleep medicine across Germany, Austria, and Switzerland.

• Ensure that marketing materials adhere to the German market's and MDR/regulatory standards.

• Develop sales enablement resources, including clinical value messaging, product comparison guides, objection-handling tools, and customer-facing presentations.

• Assist in sales training and preparation for sales meetings.

• Contribute to the administration of Salesforce/SFDC CRM for tracking product-related campaigns.

• Report directly to the Director of Marketing Europe and collaborate with Marketing, European and DACH leaders, sales teams, and Global Marketing.

⛳️ Requirements

• Proficiency in German at C2 level (native or equivalent), which is non-negotiable.

• Minimum C1 proficiency in English, both written and spoken.

• Over 5 years of experience in downstream product management, product marketing, or product launch execution.

• Strong preference for candidates with experience in medical devices, dental, or life sciences.

• Demonstrated success in product launches, clinical content development, and sales enablement.

• Comfortable working within the German medical and dental professional environment.

• Familiarity with MDR / HWG regulatory frameworks.

• Excellent writing and communication skills; capable of transforming clinical evidence into clear, compelling, and compliant content.

• Knowledge of CRM systems, preferably Salesforce.

• Proficient in Microsoft Office Suite.

• Team-oriented mindset; adept at collaborating within an international matrix organization and connecting product marketing, sales, and global teams.

• Experience with Canva or Veeva is a plus.

🏝️ Benefits

• A diverse role that combines European product leadership with impactful engagement in the DACH market.

• Direct access to the Director of Marketing Europe and close collaboration with Global Marketing teams.

• Opportunity to be a founding contributor in a new European marketing model, with significant visibility and opportunities for growth.

• A meaningful mission that helps transform lives through sleep apnea treatment.