Product Manager, Display Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement a significant segment of the Display and Paid Ads product roadmap.

• Recognize market opportunities, customer requirements, and platform modifications that guide roadmap investments throughout the programmatic ecosystem.

• Establish the product strategy for programmatic bidding, monetization of owned and operated display inventory, automation, measurement, and capabilities for advertisers.

• Assess emerging trends in programmatic display, artificial intelligence, and digital advertising for product innovation and inventory packaging.

• Lead projects from the discovery phase through to launch and continuous optimization.

• Convert business challenges and customer requirements into product specifications, user flows, success metrics, and implementation plans.

• Collaborate with Engineering and Data Science teams to provide scalable product solutions.

• Weigh customer value, business impact, and technical complexity when making prioritization decisions.

• Own key metrics such as revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability.

• Foster innovation in programmatic bidding strategies, yield optimization, automation, and recommendations for display assets.

• Transform capabilities of AdTech, SSP/DSP, and industry advancements into unique product experiences.

• Establish measurement frameworks and success metrics to gauge product effectiveness and campaign viewability.

• Utilize data and experimentation to guide product investments and enhance advertiser performance.

• Partner with Customer Success, Sales, Marketing, and Operations teams to activate and promote the adoption of display capabilities.

• Build consensus among stakeholders and influence decisions without having direct authority.

• Present product strategy, recommendations, trade-offs, and results to leadership teams.

⛳️ Requirements

• Over 5 years of product management experience in delivering customer-facing, platform, SaaS, or tech products.

• At least 3 years of experience in digital advertising, specifically focusing on Display and Programmatic advertising.

• Strong preference for experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation.

• In-depth understanding of the programmatic landscape, including bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management.

• Proven experience collaborating directly with engineering teams to bring products from concept to launch.

• Demonstrated capability to translate ambiguous business challenges into clear product strategies and execution plans.

• Strong analytical skills and a data-driven approach to decision-making.

• Experience leading cross-functional initiatives involving Product, Engineering, Data Science, and Go-to-Market teams.

• Excellent communication skills, both written and verbal, along with ability to engage stakeholders effectively.

• Preferred experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies.

• Preferred experience in optimizing Owned & Operated (O&O) inventory and working with creative display formats.

• Preferred experience in building AI-powered, automation, optimization, recommendation, or workflow-based products.

• Preferred experience working with Data Science teams, experimentation frameworks, or machine learning concepts.

• Familiarity with SQL, analytics platforms, or data-driven product development is preferred.

• Preferred experience serving SMB advertisers at scale.

• Preferred experience in agency technology, advertising technology, marketing technology, or Google Partner environments.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Competitive salary with performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.