Product Manager, Display Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and drive the execution of a substantial segment of the Display and Paid Ads product roadmap.

• Recognize market opportunities, customer demands, and platform modifications that should guide roadmap investments within the programmatic ecosystem.

• Formulate product strategy for programmatic bidding, monetization of O&O display inventory, automation, measurement, and capabilities for advertisers.

• Assess emerging trends in programmatic display, AI, and digital advertising to uncover possibilities for product innovation and inventory packaging.

• Lead projects from the discovery phase through to launch and continuous optimization.

• Convert business challenges and customer requirements into precise product specifications, user flows, success metrics, and implementation plans.

• Collaborate closely with Engineering and Data Science to provide scalable product solutions.

• Weigh customer value, business impact, and technical complexity when making prioritization choices.

• Manage critical business metrics, including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across designated products.

• Propel innovation in programmatic bidding strategies, yield optimization, automation, and recommendations for display assets.

• Interpret emerging AdTech, SSP/DSP capabilities, and industry innovations into unique product experiences.

• Establish measurement frameworks and success metrics to assess product effectiveness and campaign viewability.

• Utilize data and experimentation to guide product investments and enhance advertiser performance.

• Collaborate with Customer Success, Sales, Marketing, and Operations to ensure the successful activation and uptake of new display capabilities.

• Foster alignment among stakeholders and influence decision-making without direct authority.

• Present product strategy, recommendations, trade-offs, and results to leadership teams.

⛳️ Requirements

• Over 5 years of product management experience delivering customer-facing, platform, SaaS, or technology products.

• At least 3 years of experience in digital advertising, particularly in Display and Programmatic advertising.

• Strong preference for experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation.

• In-depth knowledge of the programmatic landscape, encompassing bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management.

• Proven experience collaborating directly with engineering teams to launch products from concept to execution.

• Demonstrated capability to clarify ambiguous business challenges into effective product strategies and execution plans.

• Strong analytical abilities and data-driven decision-making skills.

• Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.

• Excellent written, verbal, and stakeholder communication skills.

• Preferred experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies.

• Preferred experience in optimizing Owned & Operated (O&O) inventory and engaging with creative display formats.

• Preferred experience in developing AI-powered, automation, optimization, recommendation, or workflow-based products.

• Preferred experience collaborating with Data Science teams, experimentation frameworks, or machine learning concepts.

• Familiarity with SQL, analytics platforms, or data-driven product development is preferred.

• Preferred experience catering to SMB advertisers at scale.

• Preferred experience within agency technology, advertising technology, marketing technology, or Google Partner environments.

🏝️ Benefits

• Opportunity to work with a dynamic and innovative team.

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits package.

• Flexible work hours and remote work options.

• Professional development opportunities and career advancement.