Product Line Manager – Creatine

This is a fully remote position, open to applicants in United States.

📋 Description

• Translate the category strategy into a targeted, long-term roadmap for creatine products, prioritizing growth, margin, and consumer relevance.

• Identify target consumer segments and use cases to drive innovation.

• Lead the ideation and generation of product concepts.

• Monitor market trends, competitor launches, and consumer behaviors to uncover whitespace opportunities and identify gaps in the portfolio.

• Develop compelling consumer-facing product narratives that highlight functional and product benefits.

• Collaborate with the General Manager to design and implement go-to-market strategies for new product launches.

• Assess and quantify business opportunities based on revenue potential, margin enhancement, and strategic alignment.

• Establish channel priorities, flavor profiles, packaging configurations, ingredient blends, pricing strategies, and messaging.

• Track and report on portfolio performance utilizing both market data and internal metrics.

• Create promotional calendars and develop plans specific to each channel.

• Work alongside teams in Innovation, Finance, Operations, Commercial, and Supply Chain to enhance CM1 and contribution margins.

• Identify underperforming or redundant SKUs and lead efforts for rationalization.

• Influence assortments, pricing, trade, and mix decisions to optimize margins.

• Act as the project management backbone for the creatine product line, ensuring timelines, decisions, and accountability are maintained.

⛳️ Requirements

• A minimum of 5 years of experience in product management, brand management, or category management within the CPG sector or high-velocity consumer brands.

• Proven expertise in project management, successfully delivering complex initiatives on time and at a fast pace.

• Strong commercial acumen, linking consumer insights to P&L outcomes.

• Experience in supporting or leading product launches across multiple channels.

• Ability to navigate dynamic and ambiguous environments with changing priorities.

• A growth-oriented mindset focused on testing, learning, and rapid iteration.

• Highly analytical, capable of rigorously testing assumptions and converting insights into decisive actions.

• Required experience in sports nutrition, particularly with creatine, snacks, functional nutrition, or performance-oriented categories.

• Must have experience scaling a brand in the creatine market or a comparable category.

🏝️ Benefits

• Annual bonus potential linked to employee performance.

• Comprehensive medical, dental, and vision benefits.

• Savings plans available.

• 401(k) savings plan with company matching contributions.

• Flexible PTO plan.

• Sick time provided.

• Paid holidays included.

• Monthly stipend for purchasing RAW products and gear.

• Access to RAW Athletic Clubs in Port St. Lucie and Stuart, FL.

• Discounts on the family of brands.