Product Growth Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design, implement, and optimize Growth strategies throughout the user lifecycle using journeys, automation, campaigns, personalization, and digital experiences.

• Create, execute, and manage experiments such as A/B and multivariate tests to validate hypotheses and enhance user experience and conversion funnels.

• Design and coordinate digital experiences and user journeys within digital products.

• Analyze the performance of Growth initiatives, experiments, and campaigns, generating actionable insights and recommendations.

• Define and implement segmentation and personalization strategies.

• Develop functional proposals and improvement opportunities to drive adoption, repeat usage, and conversion.

• Document, standardize, and scale best practices, learnings, and results.

• Collaborate cross-functionally with Product, UX, Technology, Marketing, Sales, Customer Success, and Data teams.

• Conduct competitive benchmarking.

• Identify growth opportunities through trends, user behavior, and new technologies, including Artificial Intelligence.

⛳️ Requirements

• Degree in Marketing, Engineering, Administration, Social Communication, Advertising, Digital Business, or related fields.

• At least 3 years of experience in Growth Marketing, Product Growth, Lifecycle Marketing, Product Marketing, CRM Marketing, or Marketing Automation.

• Preferably experience in SaaS companies, e-commerce, or digital services.

• Experience in designing and executing data-driven growth strategies, experimentation, and optimization of digital journeys.

• Proficiency in experimentation methodologies, A/B testing, basic statistical analysis, and hypothesis validation.

• Experience in optimizing digital funnels and analyzing conversion metrics focused on business outcomes.

• Familiarity with digital analytics tools, especially Amplitude (essential) and Google Analytics.

• Experience with Looker Studio, Excel, and HubSpot.

• Knowledge of Optimizely, VWO, AB Tasty, Convert, or similar A/B Testing tools.

• Intermediate English proficiency is desirable.

🏝️ Benefits

• 100% virtual work modality.

• Schedule: Monday to Friday from 8:00 a.m. to 5:30 p.m.

• Permanent contract + benefits.

• Comprehensive benefits plan, well-being, and balance for employees and their families.

• Continuous learning and professional development opportunities.

• Inclusive, diverse, and collaborative environment.