Product Growth Marketing Manager, Lifecycle – GTM Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance product positioning and value propositions in collaboration with product leadership.

• Convert product features and releases into messaging tailored to specific audiences and personas.

• Implement launches targeting various segments, utilizing lifecycle and nurture workflows, in-app guides, sales sequences, and snippets.

• Develop battlecards, talk tracks, and objection handling resources for Sales and Customer Growth teams.

• Oversee the CRM data model, including custom properties, lifecycle stages, lead status, lists, segments, forms, and workflow automation.

• Ensure the quality and governance of CRM data, which includes deduplication, field standards, deal stages, and documentation.

• Coordinate the go-to-market stack across CRM, application telemetry, data enrichment, and automation tools.

• Create workflows for enriching firmographic, contact, and segment data.

• Design and refine scoring models for fit, intent, and product usage using AI and predictive methods.

• Manage lead and account routing rules, handoff SLAs, alerts, speed-to-lead, and conversion monitoring.

• Conduct demand-generation experiments and adjust or scale them based on the results obtained.

• Develop campaigns, nurture tracks, and outbound sequences targeting enriched and scored segments.

• Lead lifecycle programs for onboarding, activation, feature adoption, cross-selling, expansion, renewal, and win-back strategies.

• Create behavior-triggered journeys that integrate CRM email and telemetry-driven in-app guides.

• Construct dashboards and regular funnel reports covering pipeline, conversion, velocity, channel and campaign performance, and product adoption metrics.

• Establish standards for attribution and experiment measurement while advising on investment priorities.

• Report directly to the VP of Revenue Operations while collaborating with teams across Product, Sales, Customer Growth, and leadership.

⛳️ Requirements

• Minimum of 4 years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering, or a similar B2B SaaS position.

• Proven hands-on experience managing CRM as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.

• Experience collaborating with product leadership to articulate positioning and value propositions, translating features into audience-specific messaging for campaigns, lifecycle programs, in-app experiences, and sales enablement efforts.

• Expertise in data enrichment, lead scoring, and routing, including AI or predictive scoring methodologies.

• Demonstrated success in designing and executing demand-generation experiments with defined hypotheses, success metrics, and documented results.

• Experience in creating behavior-triggered lifecycle programs across email and in-app channels.

• Strong skills in funnel reporting and analytics, including defining stages and conversion metrics, building dashboards, and working with data using spreadsheets or BI tools.

• Ability to write clearly and concisely, covering lifecycle copy, experiment readouts, and summaries for leadership.

• Excellent project management and systems thinking capabilities, with a consistent practice of documenting processes and outcomes.

• A builder mentality, able to transition between strategic planning and hands-on execution.

• Familiarity with CACFP, childcare, child nutrition, education, government programs, or other regulated sectors is preferred but not essential.

• Experience with vertical SaaS, managing multi-product portfolios, or marketing to SMB and enterprise or public-sector customers.

• CRM certifications or practical experience with CRM AI and data enrichment functionalities.

• Direct experience with in-app engagement or product adoption platforms.

• Knowledge of enrichment and go-to-market automation tools.

• Technical proficiency with SQL, APIs and webhooks, or basic scripting in JavaScript or Python.

• Comfort in developing AI-powered workflows for research, enrichment, scoring, and content variation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Collaborative and inclusive company culture.