Product Growth Manager – Monetisation

This is a fully remote position, open to applicants in United Kingdom, +5 more states.

📋 Description

• Conduct audits of clients’ monetisation strategies, subscription frameworks, funnels, analytics, and experimental history, followed by the creation of prioritised roadmaps.

• Set up and oversee products, entitlements, offerings, paywalls, placements, audiences, targeting, and experiments in RevenueCat and Adapty.

• Drive experimentation efforts across pricing structures, plans, trial offers, onboarding processes, paywalls, product gating, localisation, cancellation, and web-to-app transitions.

• Develop comprehensive tests with defined hypotheses, success metrics, guardrails, audience segments, traffic allocations, and decision criteria.

• Evaluate the entire subscription funnel, encompassing conversion rates, trial-to-paid transitions, renewals, churn rates, revenue, and customer lifetime value (LTV).

• Align data across RevenueCat, Adapty, app stores, product analytics, attribution platforms, and data warehouses; troubleshoot tracking and implementation challenges with technical teams.

• Transform behavioural data, customer insights, and commercial intelligence into enhanced propositions and experimental designs in collaboration with design, product, engineering, analytics, and CRM teams.

• Deliver recommendations and findings to clients, document experimental outcomes, and contribute reusable insights to Aperture OS.

⛳️ Requirements

• Extensive experience in monetising consumer subscription applications on both iOS and Android platforms, demonstrating a measurable impact on conversion rates, revenue, or retention.

• In-depth, practical knowledge of RevenueCat and Adapty, including firsthand experience in configuring subscription products, paywalls, and experiments.

• Strong familiarity with App Store and Google Play subscriptions and rigorous A/B testing methodologies, from experiment setup and sample size determination to revenue maturation.

• Exceptional analytical skills and commercial acumen, particularly in interpreting funnel data, performing LTV analyses, and diagnosing tracking issues.

• Effective and confident communication with clients, coupled with the ability to manage multiple workstreams, dependencies, and obstacles.

• Experience with Superwall, Purchasely, or similar monetisation platforms is highly advantageous.

• Familiarity with Amplitude, Mixpanel, Firebase, or PostHog, along with skills in SQL or event-level analysis, is particularly beneficial.

• Experience in web-to-app monetisation, localisation strategies, cancellation processes, and churn mitigation is especially valuable.

• Previous consultancy or agency experience working with multiple clients is particularly advantageous.

🏝️ Benefits

• Opportunity to work with innovative technologies and methodologies.

• Collaborative work environment with cross-functional teams.

• Professional development and growth opportunities.

• Competitive compensation and benefits package.