Product Development & Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the competitive landscape in the supplement and topical hair care sectors by monitoring competitor launches, formulations, ingredients, claims, clinical outcomes, pricing, and packaging.

• Establish and maintain a centralized hub for competitive intelligence that includes product benchmarks, claims and ingredient matrices, and pricing structures.

• Integrate consumer research with competitive insights and product intelligence to develop opportunity assessments and product recommendations.

• Provide competitive readouts that highlight potential threats and opportunities to guide the innovation pipeline and roadmap.

• Create business cases for new concepts, encompassing market sizing, consumer justification, pricing strategies, volume forecasts, and margin objectives.

• Oversee the stage-gate process for assigned supplement and topical projects from ideation to development, commercialization, and launch.

• Draft product, creative, and copy briefs that define target consumers, benefits, claims ambitions, formats, and cost goals.

• Develop and manage product claims through collaboration with Formulation, Clinical & Medical Affairs, Regulatory, and Legal teams for review.

• Facilitate feasibility assessments with Packaging, Operations, and Supply Chain to confirm manufacturability, scalability, COGS, and margin targets.

• Formulate product positioning, value propositions, naming strategies, and core messaging.

• Design compliant claims strategies in accordance with FDA, FTC, and NAD guidelines.

• Create integrated go-to-market strategies tailored by channel and audience.

• Brief Creative, Copy, and Packaging teams on launch materials.

• Develop sell-in materials, product training resources, and FAQs in collaboration with the Education team.

• Monitor post-launch KPIs and competitive responses, suggesting adjustments to the product lifecycle.

• Identify opportunities for reformulation, line extensions, new formats, and updated claims.

• Collaborate with Regulatory Affairs and Quality Assurance to ensure compliance and certifications.

• Review packaging artwork and copy for accuracy, compliance, and brand consistency.

⛳️ Requirements

• A minimum of 5 years of experience in product development, innovation, and/or product marketing within the supplements, OTC, beauty, or personal care industries; experience in hair care or skincare is preferred.

• A proven history of successfully guiding products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses.

• Demonstrated expertise in conducting competitive analysis and product benchmarking, capable of organizing complex market and consumer data into concise, actionable recommendations.

• Strong business acumen, including the ability to build business cases, forecasts, and pricing recommendations.

• Familiarity with claims substantiation and regulatory aspects related to structure/function and/or cosmetic claims (FDA, FTC & NAD), including navigating claims through Regulatory and Legal review.

• Experience in crafting product, creative, and copy briefs that promote clear, on-strategy outputs.

• Ability to translate intricate scientific and technical information into straightforward, engaging, consumer-friendly language.

• Highly organized and detail-oriented, excelling in managing multiple projects and adapting to shifting priorities in a dynamic work environment.

• Proficient in Excel and PowerPoint; familiarity with SPINS, Circana, or Amazon data is a plus.

• Exceptional written and verbal communication skills, along with strong cross-functional collaboration abilities.

🏝️ Benefits

• A fully remote work experience.

• A comprehensive medical, dental, and vision package, including FSA/HSA options.

• 401K plan with employer matching.

• Participation in a quarterly bonus program.

• Flexible paid time off (PTO).

• Two company-wide wellness breaks each day.

• Complimentary lunch provided every Tuesday and Thursday through Seamless/Grubhub.

• Monthly wellness stipend.

• Monthly internet stipend.

• Monthly cell phone stipend.

• Annual stipend for learning and development opportunities.

• Free membership to a meditation app (Headspace).

• Complimentary monthly subscription to Nutrafol.

• Discounts and benefits on pet insurance.